#United States #Lansing #Cold Brew #Paramount Coffee #One Good Can

Paramount Coffee Unveils Its First Farm-Direct Cold Brew

In a remarkable move that blends superior flavor with sustainability, Paramount Coffee has officially launched its latest product, "One Good Can of Coffee," a premium cold brew made from farm-direct coffee. This innovative beverage is set to make its debut at the 2026 NACS Show in Las Vegas, showcasing not only its rich taste but also its commitment to ethical sourcing.

A Product With Purpose

One Good Can of Coffee is more than just a cold brew. This 11-ounce canned beverage is crafted from 100% Arabica coffee sourced directly from farms and certified by OBIIS (One Big Island In Space). The product line includes three flavors: OBIIS Original Cold Brew, Mocha Cold Brew, and Caramel Cold Brew, catering to the diverse preferences of cold brew enthusiasts.

Paramount Coffee’s initiative goes beyond delivering a delicious drink. It emphasizes transparency and fairness by working closely with coffee producers around the globe. This farm-direct sourcing model shortens the supply chain, allowing for a more equitable distribution of profits and creating a positive impact on the coffee-growing communities.

"One Good Can of Coffee is about more than what's inside the can — it's about where the coffee comes from and the people behind it," stated Rich Schaafsma, the President of Paramount Coffee. This philosophy reflects the growing consumer interest in responsible business practices, as research indicates that 85% of U.S. consumers are more inclined to purchase products from brands committed to sustainability.

Meeting Consumer Demands

The introduction of One Good Can of Coffee aligns with the increasing demand for cold brew options. Paramount Coffee is not new to this market; earlier in the year, they entered with Joe Knows Coffee® Cold Brew. However, the introduction of One Good Can of Coffee marks a significant step toward providing a high-quality, sustainably-produced chilled coffee beverage.

By offering ready-to-drink cold brew options without requiring additional equipment or labor for convenience store operators, Paramount Coffee makes it easier for retailers to provide premium coffee choices to their customers. With this strategic move, Paramount Coffee is responding to the demands of today’s on-the-go consumers.

Business with Integrity

The launch of One Good Can of Coffee underscores Paramount Coffee's dedication to crafting coffee that enriches lives. Founded in 1935, this employee-owned company pairs the flexibility of a craft roaster with extensive industry experience, ensuring they meet evolving consumer trends.

Their focus on sustainability is clear. As a company, Paramount Coffee acknowledges that great coffee should not only taste exquisite but also do good for the environment and the communities involved in its production. Their ongoing relationship with OBIIS plays a crucial role in this mission, fostering direct partnerships with coffee farmers.

As part of their commitment to responsible business, Paramount Coffee also emphasizes the importance of community development and environmental stewardship in its sourcing practices. By collaborating with coffee producers, they aim to build a sustainable future that values both flavor and ethical sourcing.

Conclusion

One Good Can of Coffee will be available for purchase on ParamountCoffee.com starting in late October 2026. This launch is not just another beverage on the market; it represents a shift toward a more ethical product that consumers can feel proud to support. By choosing Paramount Coffee, you're not just indulging in a rich, flavorful drink; you're also contributing to a sustainable coffee industry that benefits everyone involved. For more updates, follow Paramount Coffee on Instagram and Facebook and explore their range of innovative products.