Renxa Partners with au Energy & Life for Subscription Service Innovation
Renxa Corporation, located in Toshima, Tokyo, has recently announced a strategic partnership with au Energy & Life, based in Chiyoda, Tokyo. This collaboration aims to integrate Renxa’s subscription service, Smart Subscribe, with the electricity service "au de Electric" provided by au Energy & Life, enabling combined billing for improved customer convenience.
1. Background and Objectives
In the realm of essential living infrastructure, the trend of combined billing for multiple services is on the rise. This approach not only enhances user convenience but also encourages continuous engagement from companies. However, as daily life experiences evolve, concerns regarding unexpected device issues or neighborhood disputes are becoming more commonplace, raising the demand for a comforting living environment. Smart Subscribe has been well-received for addressing these concerns, reaching approximately 50,000 members by the end of November 2025. Through this partnership with au de Electric, users will now be able to pay for their Smart Subscribe fees along with their electricity charges. This collaboration is set to simplify daily expense management and provide multiple benefits including reduced administrative burdens and heightened feelings of security, ultimately enhancing user retention and experience. (Note: "au de Electric" is a trademark of KDDI Corporation)
2. Overview of Smart Subscribe Service
Smart Subscribe offers various lifestyle-related services at special member pricing, along with a unique insurance feature. Members are covered for up to 50,000 yen for repair costs incurred on devices such as smartphones, tablets, and gaming consoles. Additionally, the service includes a Neighborhood Dispute Resolution Pack, which provides support for resolving issues like noise disturbances, nuisance activities, and social media harassment, all handled by a former police officer for expert consultation. This prompt and specialized assistance has received significant acclaim from many members.
3. Future Prospects
Renxa aims to deliver flexible, integrated subscription models tailored to the customer bases of partner companies, ensuring optimal ongoing experiences for both providers and users. By expanding collaborative subscription models linked to companies' billing frameworks, Renxa is committed to enhancing customer engagement in essential infrastructure sectors, and exploring partnerships with regional businesses and telecom operators to create richer customer experiences.
4. Collaboration Opportunities
Renxa is actively seeking partnerships as a model case for building bundled service models leveraging billing and customer bases. Companies interested in similar integrations or innovative service designs are encouraged to reach out. Renxa is ready to offer tailor-made solutions that fit the unique business structures and models of prospective partners.
Contact Number: 0120-975-359 (Weekdays 11 AM to 6 PM) | Inquiry Form:
Renxa Corporate Inquiry Form
5. Partner Company Overview
au Energy & Life focuses on operating retail electricity services such as au de Electric, while also providing collaborative services through urban gas. Their mission is to enhance customer lifestyles by offering high-convenience services that blend digital and physical experiences, ensuring everyday life is more comfortable, secure, and fulfilling.
Company Name: au Energy & Life Corporation
President: Shigeru Saito
Location: 3-10-10 Iidabashi, Chiyoda, Tokyo
Founded: April 2022
Website:
au Energy & Life
6. Company Overview
Renxa Inc. focuses on catering to individuals' lifestyles and values, helping them manage essential utilities like electricity, gas, and water, along with optimizing fixed costs like insurance. Renxa delivers various services nationwide through telemarketing and online platforms. For businesses, Renxa leverages its expertise in essential infrastructure to provide BPO support including customer service and sales outsourcing, promoting sustainable growth through business collaborations. Renxa aims to be a platform connecting everyday life with business, creating a seamless chain of pleasant services for the community and working towards a sustainable future.
Company Name: Renxa Inc.
CEO: Koji Sakamoto
Headquarters: 3-13-3 Higashi Ikebukuro, Toshima, Tokyo
Founded: April 2017
Website:
Renxa Official