Strategic Collaboration Unveiled by FESA with Equestrian Star Athena Hepburn

FESA Partners with Athena Hepburn: Redefining Equestrian Sports



In a groundbreaking move that signals a bright future for equestrian sports, the Future of Equestrian Sport Alliance (FESA) has announced a strategic collaboration with prominent international dressage rider, Athena Hepburn. This initiative represents FESA's commitment to enhancing the welfare of horses while advancing the sport, particularly amid evolving societal expectations and challenges.

About Athena Hepburn


Athena Hepburn, a dedicated and passionate dressage rider, has gained recognition for her remarkable skills in the competitive arena. She has a robust background in natural horsemanship, particularly through the Parelli Method, and has benefited from intensive coaching by esteemed professionals such as Luis Lucio and Juan Matute. This combination of elite training enables Hepburn to forge strong, effective relationships with her equine partners based on mutual respect and understanding.

Recently, Hepburn captured the spotlight by winning the prestigious Royal Cup in the Grand Prix U25 category, as well as achieving the Grand Prix title during the 2025 Madrid competition. Furthermore, as the granddaughter of the legendary Audrey Hepburn, Athena represents a new wave of equestrians who blend athletic excellence with cultural sensitivity and social responsibility.

FESA's Vision


FESA, headquartered in Geneva, is an international alliance that focuses on safeguarding and modernizing equestrian sports amidst today's complex landscape. With a goal of ensuring the sustainability, economic viability, and ethical foundations of horse sports for future generations, FESA addresses essential topics, including animal welfare, innovative practices, and environmental responsibility.

The alliance is committed to promoting a responsible future for equestrian disciplines in alignment with societal values and expectations. By collaborating with talented and driven individuals like Athena Hepburn, FESA aims to lead by example, proving that high-performance sports can coexist with humane practices and positive developments in horse care and training.

Collaborative Goals


As part of this partnership, Hepburn will contribute to FESA’s initiatives aimed at promoting high-level competitive sports while prioritizing equine well-being. This collaboration embodies a collective action approach, sharing responsibility and setting forth a long-term vision for the future of equestrian sports.

Athena Hepburn's multicultural proficiency, fluent in English, Spanish, Italian, and German, further enriches this partnership, enabling effective communication and collaboration across diverse regions and equestrian cultures.

FESA's leadership recently commented,

Topics Sports)

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