#LIPPS #Osmanthus #Base Styling Milk

LIPPS Unveils the Fragrant 'Base Styling Milk Early Morning'

As the crisp autumn air begins to settle in, LIPPS, a prominent men's beauty brand, launches its latest product - the Base Styling Milk Early Morning with Osmanthus Scent. Available from August 29, 2025, this new milk from the Base Styling Series is set to become a staple in men's grooming. It's designed for all ages and genders, catering to the diverse needs of its customers while sporting a delightful fragrance that evokes the early morning atmosphere.

The Base Styling Milk Early Morning is the perfect addition for anyone looking to achieve natural and effortlessly styled hair. This lightweight formulation, which provides moisture without the stickiness, ensures hair is hydrated from within, leaving it soft and manageable. The creation draws inspiration from the early bloom of osmanthus flowers in the serene, crisp morning air of Tokyo, encapsulating a sense of freshness and calm that this season brings.

The Signature Early Morning Fragrance

Already gaining popularity in the form of Base Styling Oil, the osmanthus scent remains a favorite among the LIPPS clientele. Described as a sweet yet refreshing aroma, it brings to mind the bright orange blossoms blooming in the quiet corners of Tokyo's gardens. The name “Early Morning” was chosen to reflect this experience, merging the fragrance with the gentle morning air. This new addition to the Base Styling Series aims to enhance the overall grooming experience by providing a comforting and invigorating scent that transcends gender.

Highlights of the New Product

1. Gender-Neutral Fragrance: The osmanthus scent has been carefully selected for its widespread appeal among all demographics, setting it apart as an ideal choice for anyone seeking a refreshing touch in their haircare routine.
2. Natural Hydration and Styling: When used as a base before applying other styling products like waxes and gels, the Base Styling Milk not only prepares the hair for styling but also promotes a natural, soft wave. Those with damaged, brittle hair will appreciate its formula, which features nine types of carefully selected plant oils and two types of keratin. This powerful combination works to repair and hydrate strands, enhancing their strength and sheen.
3. Multi-functional Use: This new styling milk can be applied not just as a base but also as a leave-in treatment and a styling product alone. It is versatile enough for different occasions, ensuring that users can achieve that 'just right' finish with minimal effort.

Campaign to Celebrate Launch

To celebrate the release of the Base Styling Milk Early Morning, LIPPS is hosting an exciting giveaway from August 1 to August 8, 2025. Participants can enter through LIPPS's official Instagram and X accounts, with a chance to win one of 20 products. This promotion provides an excellent opportunity for fans to experience the new styling milk up close.

Suggestions for Use

LIPPS offers various suggestions for how to incorporate the Base Styling Milk into daily routines:

• - Style Preparation: Apply the milk before styling to ensure your hair is healthy and primed for products, significantly improving the ease of styling.
• - Leave-In Treatment: After towel-drying hair, pump an appropriate amount and work through the mid-lengths to ends to protect against heat damage.
• - Daily Styling Product: Simply distribute through dry hair for a fresh, naturally styled look.

Product Details

• - Name: Base Styling Milk Early Morning - Osmanthus Scent
• - Volume: 95g
• - Price: 2,420 yen (tax included)

Availability

The following dates are crucial for the product's release:

• - Early access on August 8, 2025, at LIPPS hair salons and the official LIPPS online shop.
• - General sales commence on August 29, 2025, through major retailers including Loft, Amazon, ZOZOTOWN, and Rakuten Shopping.

LIPPS continues to be at the forefront of men’s grooming innovations, bringing quality products that resonate with their youthful demographic. Their philosophy, **