#Japan #Tokyo #Hibiya Kadan #PAPIER vase #Sustainable Challenge

Hibiya Kadan Promotes Sustainability with Paper Flower Gifts

Hibiya Kadan, a well-established flower retailer founded in 1872 and headquartered in Minato, Tokyo, is making significant strides in promoting sustainability. In celebration of Environment Month and World Environment Day, the company will run its 'Sustainable Challenge Shop,' which showcases a unique selection of eco-friendly floral products, starting from June 2 to June 8, 2026, across seven locations in the Tokyo metropolitan area, including its flagship store at Hibiya Park.

As part of Hibiya Kadan's ongoing initiative known as the 'Hanayagi Project', the latest pop-up shop aims to provide customers with environmentally conscious options that reduce reliance on plastic. The highlight of this event is the introduction of the 'PAPIER vase', a self-supporting box bouquet made entirely from paper, requiring no vase. This innovative product reflects the company’s commitment to sustainability and appeals to environmentally-aware consumers.

The Sustainable Challenge Shop

This pop-up shop serves as an extension of Hibiya Kadan's ongoing commitment to environmentally friendly practices, which began in September 2024. At the previous iteration of the shop in April 2026, Hibiya Kadan featured dried flowers produced through energy-efficient natural drying methods. With the expansion to seven stores, this latest event introduces even more sustainable products and promotes a new way to enjoy flowers without the environmental burden of plastic.

Hibiya Kadan has received recognition for its efforts in sustainability, having been certified as an 'Eco-First Company' by the Japanese Minister of Environment in January 2026. This acknowledgment reinforces the brand’s reputation as a leader in environmentally friendly floral practices.

Featured Product: PAPIER vase

The 'PAPIER vase' is a standout item available at the Hibiya Park main store. This unique product is constructed from 100% recyclable paper, eliminating the need for plastic or petroleum-based materials. Its modern, sophisticated black design is not just visually appealing but also practical, allowing easy transport and display without additional adornments.

The bouquet can be customized using environmentally sourced flowers that meet Hibiya Kadan's strict selection criteria. Priced starting at 11,000 yen, the 'PAPIER vase' offers customers the opportunity to make a positive impact on the environment while also providing beautiful floral gifts.

Product Features

• - No vase required: The bouquet is designed to stand on its own.
• - 100% paper: The product is free from any plastic components, making it fully recyclable.
• - Customizable: Customers can select flower types according to their preferences, all sourced from sustainable practices.

Other Sustainable Offerings

Alongside the 'PAPIER vase', the 'Sustainable Challenge Shop' will feature a variety of products focused on eco-friendly practices, including:

• - Chouchou Fleur: A bouquet wrapped in 100% paper that can be displayed immediately, free from plastic wrapping.
• - Souffle Fleur: An arrangement using biomass plastic and natural materials without floral foam, taking sustainability a step further.
• - Preserved Flowers: Sourced from local mountain regions, these products use less energy and adhere to environmentally friendly practices.
• - Seasonal Blooms: Fresh flowers produced with minimal environmental impact, showcasing Hibiya Kadan’s commitment to eco-conscious sourcing.

Workshops on Sustainability

In addition to flower sales, the 'Sustainable Challenge Shop' will host workshops throughout June aimed at educating consumers about sustainable floral arrangements. Participants can join sessions to create their own arrangements using materials like biomass plastics and natural elements at various store locations.

Hibiya Kadan continues to integrate sustainability into its retail strategy, advocating for a balance among people, local communities, and the environment. By offering educative experiences alongside product sales, Hibiya Kadan hopes to inspire others to engage in eco-friendly practices within their everyday lives.

For further details about the 'Sustainable Challenge Shop' and upcoming workshops, customers are encouraged to visit Hibiya Kadan's official website or contact their local store for information on specific events and offerings.