Consumer Insights on Baby Products: A Comprehensive Survey Analysis

In a recent consumer survey conducted by Fancrew Inc., significant insights into the purchasing habits and preferences surrounding baby consumables such as diapers and milk have emerged. This survey, targeting members of the Fancrew community, included a diverse sample of 631 respondents, consisting of 134 men and 497 women. The data collected between August 1 and August 18, 2025, reveals crucial information about where parents are shopping for baby products and how they gather information to make their purchasing decisions.

Key Findings

1. Preferred Purchasing Locations

According to the survey, a staggering 82% of participants indicated they primarily purchase baby consumables from drug stores. Following this, e-commerce platforms are utilized by 46% of respondents, while specialized baby supply stores account for 40%. This overwhelming preference for drug stores highlights their vital role in providing parents with the necessary products for their infants.

2. Perceived Costs of Baby Products

Among the various baby products surveyed, diapers topped the list as the most significant expense for parents, with 78% expressing that they feel diapers are the most costly item. Interestingly, many parents are willing to pay a slightly higher price for quality diapers, indicating a preference for quality over cost. Additionally, milk was cited by 10% of respondents as another costly item, emphasizing the financial considerations parents face in this area as well.

3. Sources of Information

When it comes to gathering information about baby consumables, 54% of parents rely on recommendations from their family, friends, and acquaintances, making word-of-mouth the most significant source of information. Following closely behind, 53% of respondents utilize social media platforms to inform their purchasing decisions. This insight underscores the importance of personal networks and digital engagement in the evaluation of baby products.

Detailed Insights

Beyond these key findings, the survey comprised a total of 25 questions that explored various aspects related to baby product choices. Parents shared their priorities when selecting products, their willingness to switch brands, and their overall shopping preferences. The analysis unveiled additional factors influencing their decisions, including safety, brand recognition, and ecological impact.

About Fancrew Inc.

Fancrew Inc. is committed to enhancing customer and employee engagement through advanced analytical techniques. The company specializes in internet surveys and marketing support, aiming to provide businesses with tailored insights to improve operations, product development, and overall customer experiences. Their unique platform and extensive database help bridge the gap between consumer expectations and business offerings.

By continuously gathering and analyzing consumer feedback, Fancrew not only aids businesses in understanding market trends but also empowers customers by reflecting their voices back into product refinement. The commitment to quality and customer satisfaction resonates in their operational ethos.

For further inquiries regarding the full survey results or additional information, users can reach out to Fancrew’s customer service or check their official website.

Conclusion

The findings from this comprehensive survey of baby consumables reiterate the complexity of parenting choices today. With a significant focus on where to purchase products and how much to spend, parents have transparent priorities that businesses must consider to succeed in this competitive market. As we move forward, understanding these preferences will be essential for companies looking to cater to the needs of modern families.