Exciting Collaboration: Godiva Frappe and Asoview Activities Campaign Launch

To mark a significant collaboration, FamilyMart, a renowned convenience store chain, has partnered with Asoview!, Japan's leading recreational activity platform. Starting April 30, 2025, customers will have the chance to win activity gifts to enjoy with their Godiva frappes through an engaging campaign.

Introducing the New Godiva Frappe Series

FamilyMart continues to excite its customers with the introduction of two exquisite Godiva frappes crafted from its milk coffee machines. The new varieties include the "Godiva W Chocolate Frappe" and the "Godiva Strawberry Chocolate Frappe", each priced at 462 yen (tax included: 498 yen). These delectable refreshments will be available starting April 29, 2025, providing an indulgent treat that complements any leisure activity.

Asoview! boasts a staggering selection of nearly 28,000 experience plans and 15.8 million members, making it the ideal partner for FamilyMart in connecting its flavorful frappes with unforgettable recreational experiences. With weekends seeing a boost in sales, especially during Golden Week, FamilyMart aims to promote its frappes as the perfect companion for outings.

Win Exciting Activity Gifts!

From April 30 to May 12, 2025, followers of FamilyMart's official Twitter account (@famima_now) can repost a campaign post for a chance to be one of 10 lucky winners of an "Activity Gift with Godiva Frappe".

Participants can enjoy a range of activities, from a night tour at Shiretoko for stargazing to thrilling paragliding experiences in Saitama, luxurious camping in Yamaguchi, and countless other fun-filled options throughout Japan. These engaging activities are designed to maximize enjoyment with the delightful Godiva frappes in hand.

A Close Look at Godiva Frappe Flavors

The Godiva W Chocolate Frappe features two rich layers consisting of chocolate sauce and creamy chocolate ice, providing a delightful treat for the senses. Taste testers can expect a deep, complex chocolate flavor with a delightful balance of bitterness and sweetness, ideal for relaxing after a long day. For the best experience, it is suggested to enjoy it with minimal mixing for the perfect blend of silky chocolate sauce and refreshing ice.

On the other hand, the Godiva Strawberry Chocolate Frappe combines luscious strawberry sauce with smooth chocolate ice, offering a refreshing fruitiness that complements the rich chocolate smoothly. This beverage serves as an excellent afternoon pick-me-up, perfect for busy professionals seeking a sweet escape.

Expert Review by Riko Hiraiwa

Prominent sweets journalist Riko Hiraiwa, who explores over 200 types of Japanese and Western sweets each month, conducted a taste review of both frappes. She assessed them based on appearance, flavor characteristics, texture, and suggested drinking occasions, alongside comparisons to previously released Godiva frappe flavors.

Experiencing the Joy of Godiva Frappe

As the weather warms up and outdoor activities become more appealing, the collaboration between FamilyMart and Asoview! encourages customers to indulge in Godiva frappes while enjoying memorable adventures. This exciting initiative reinforces FamilyMart's promise to bring joy to its customers as they explore the great outdoors.

For those looking to enjoy both tasty treats and exhilarating experiences, don’t miss out on this fantastic collaboration beginning April 30!

For more details about the campaign and activities, visit the special campaign site: FamilyMart Campaign.

About FamilyMart

FamilyMart aims to create a community-oriented environment that connects closely with customers. Under the tagline, 'With you, the FamilyMart', the company strives to be an indispensable place for fresh experiences and convenience for every customer.

About Asoview!

Asoview! is a top-notch platform that showcases various recreational activities across Japan, offering users a simple way to explore and enjoy their free time.