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Garnier Fructis Introduces New Method for Curls

In an exciting move for curly-haired individuals everywhere, Garnier Fructis has recently unveiled its latest haircare franchise, the Method for Curls. This new line, available exclusively on Amazon, is specifically formulated to cater to the unique needs of curl patterns ranging from 2C to 4C.

A Three-Step System for Curls

The Method for Curls features a thoughtful three-step system designed to deliver intense hydration, smooth definition, and a beautiful shine. Each product in this collection is crafted with high-quality ingredients that ensure results last up to seven days. Here’s a breakdown of the system:

1. Moisture Restoring Shampoo ($15.98): This gentle yet effective shampoo cleanses the hair while working to hydrate and define waves, curls, and coils.
2. Defining Mask ($21.98): This versatile treatment can be used as a rinsing mask or a leave-in cream. It helps in detangling while enhancing shine and maximizing curl definition.
3. Reviving Spray ($21.98): A lightweight spray that acts as a curl refresher, sealing in moisture and restoring bounce and shine between wash days.

Formulated for All Curl Types

The Method for Curls system is not just about hydration; it’s about creating a high-performance experience for all types of curls. The formulas are sulfate-free and silicone-free, leveraging the power of Hyaluronic Moisture Complex and Shea Fatty Acids to deliver lasting hydration and texture. This thoughtful formulation ensures that curls remain lightweight and touchable while also feeling clean and free from buildup.

Responding to Market Demand

The launch of the Method for Curls arrives at a time when the demand for effective curl care is surging. According to Grand View Research, the global market for natural hair care products, including specialized curl solutions, is poised to grow at a robust compound annual growth rate (CAGR) of 9.4% through 2030. Despite this growth, many affordable and high-performing options have remained scarce, making this launch a significant addition to the market, particularly on Amazon.

Sandra Villarreal, General Manager of Garnier, emphasized the brand’s commitment to meeting the diverse needs of consumers. She stated, “Curl care is not one-size-fits-all. With the Method for Curls, we aim to deliver a high-performance, ingredient-forward solution that accommodates a wide variety of curl types. By partnering with Amazon, we're able to enhance accessibility for consumers everywhere.”

Availability

The complete Method for Curls collection is exclusively available on Amazon.com in the U.S., ensuring that Beauties everywhere can easily access these innovative products.

About Garnier

Known for its rich heritage in hair care, Garnier was founded in France in 1904 by Alfred Amour Garnier. Over the years, it has become one of the leading brands in the beauty industry, with a presence in more than 65 countries worldwide. The U.S. brand portfolio includes beloved products such as Nutrisse hair color, Fructis hair care, as well as the newly developed Method for Curls.

For more insights on Garnier’s offerings, you can visit Garnier USA or follow them on various social media platforms.

As Garnier continues to innovate and expand its range, the Method for Curls is a testament to its commitment to serving all hair types with excellence and accessibility.