#Japan #Tokyo #AI Cameras #Kizukumo #LaNet

Kizukumo Showcases Data-Driven Store Digital Transformation

In a significant display at the "Store and E-Commerce DXPO Tokyo '25 Summer" on August 21-22, 2025, the AI camera service "Kizukumo," developed by Lanet Corporation, part of the Bic Camera Group, made its presence felt with cutting-edge features. Located in Toshima, Tokyo, Lanet introduced a powerful demonstration of how data capitalizes on store management through live AI monitoring.

Experience Beyond Security: The Value of AI Cameras

The exhibition highlighted three crucial features of Kizukumo: its dual function for security and business efficiency, data-driven marketing capabilities, and effortless installation process. Attendees were particularly impressed by how easily they could start using the system with just a Wi-Fi connection, eliminating the need for complex wiring or technical know-how.

A standout attraction was the live demonstration of Kizukumo's marketing feature, showcasing customer flow visualized through "heat maps." This allowed guests to see real-time analyses of where customer interest concentrated, providing concrete data-backed insights for store enhancements.

Addressing Varied Industry Challenges with Visual DX

Visitors presented specific challenges they face in retail, such as wanting to document customer liabilities to protect staff from disputes or understanding the foot traffic patterns and sales dynamics. The feedback indicated interest in utilizing video as a valuable business asset, illustrating Kizukumo's dual role in security and efficiency in daily operations.

Harnessing Marketing Features for Robust Data Analysis

Over two days, the Kizukumo camera captured real-time data at the exhibition, providing insights on various metrics:

• - Total Visitors: 20,886 (combined foot traffic at the front and sides of the booth)

Front traffic: 9,963
Left side: 2,971
* Right side: 7,952

• - Visitor Engagement: About 369 visitors interacted with the booth (about 1.76% of total traffic)

Insights from Traffic Count and Heat Mapping

Foot traffic analytics revealed that engagement peaked between 1 PM and 3 PM, suggesting afternoons were the most lively hours. This feature allows retail establishments to track visitor counts at specific intervals, optimizing staffing and operational tasks during busy and low customer flow periods.

The heat map functionality visually represents areas where visitors lingered longer, indicating high interest zones around certain product displays and demo screens. This valuable data suggests attendees were not only interested in product specifications but also in practical design and usability aspects.

Future-Proofing Store OperationsThrough Data Insights

The analytical capabilities demonstrated by Kizukumo at the exhibition can significantly streamline in-store operations, boosting efficiency and enhancing sales. By leveraging heat map data, businesses can obtain real-time insights about which products attract more attention, thereby optimizing display strategies and store layouts based on scientific reasoning.

Combining visitor count with behavioral analysis represents a shift from subjective decision-making towards a data-driven operational model. Kizukumo serves not merely as a security enhancement but also as a strategic tool for businesses to harness video data for growth. This aligns with a forward-thinking approach to store digital transformation, reinforcing the need for integrated solutions in a competitive market.

Conclusion

As retail landscapes evolve, Kizukumo provides innovative solutions to address both security and operational challenges. As retailers embrace these advancements, Kizukumo positions itself as an indispensable ally in navigating the future of store management—balancing safety with strategic growth methods that ensure readiness for the challenges of tomorrow.

Company Overview:

• - Company Name: Lanet Corporation
• - Representation: CEO: Keiki Nakagawa
• - Location: Hareza Tower, 15F-16F, 1-18-1 Higashi-Ikebukuro, Toshima, Tokyo
• - Established: August 26, 2002
• - Capital: 500 Million JPY
• - Business Scope: Mobile services, MVNO, content, education, solutions, VR, and network camera services.