Violet PR Chosen to Spearhead PR Campaign for Birmingham Business Alliance's Growth Strategy

Violet PR Takes the Helm for Birmingham Business Alliance PR Campaign

Montclair, N.J., March 12, 2026 – In an exciting development for Birmingham, Alabama, Violet Public Relations has been appointed by the Birmingham Business Alliance (BBA) to lead its national public relations campaign. Violet PR is known for its expertise in economic development and will help amplify Birmingham's growth story, emphasizing the city’s scope in advanced manufacturing, life sciences, and corporate headquarters attraction.

Birmingham, often referred to as “The Magic City” due to its rapid development historically, is currently experiencing a surge in economic activities that spans various high-growth industries. With this partnership, Violet PR aims to position Birmingham as a burgeoning Southern hub for corporate investment, innovation, and advanced industries.

The Birmingham Business Alliance, which represents the seven-county metro area, has been pivotal in business recruitment and economic expansion across sectors including healthcare, logistics, and defense technologies. With the city's potential poised for even greater recognition, Violet PR will emphasize the advantages of Birmingham's industrial sectors and its strong and evolving workforce.

Steve Ammons, president and CEO of the BBA, expressed excitement about this collaboration: "Birmingham is witnessing significant momentum across a range of industries from life sciences to corporate headquarters. This is the opportune moment to enhance our narrative on a national level. Violet PR has the acumen to weave together our economic data, workforce development strategies, and industry advancements into compelling stories that resonate with investors and the media."

The goal of this campaign is to enhance Birmingham's national visibility and attract more business investments. Violet PR will accomplish this by leveraging various strategies, including national media placements, thought leadership opportunities, and storytelling that reflects Birmingham's dynamic economic landscape.

April Mason, president and founder of Violet PR, remarked, "Birmingham's growth isn't occurring in isolation; it showcases an intersection where industries converge and civic momentum flourishes, underpinned by a growing talent pool. Our mission is to narrate this story effectively to a national audience, illustrating why Birmingham stands out during vital industry shifts."

This strategic initiative aligns with Violet PR's successful track record in promoting regional economic narratives, assisting communities in competing for investment and talent globally. The agency brings significant experience from its partnerships with various economic development organizations across Georgia, New Jersey, North Carolina, Oklahoma, Baltimore, and several other regions.

In addition to supporting BBA’s initiatives, Violet PR has been recognized for its award-winning approach in public relations, having earned accolades for its achievements in economic development communications. Its work encompasses crafting impactful news stories and engaging social media strategies that help clients gain visibility and support.

The Birmingham Business Alliance, emphasizing the Greater Birmingham Region, was established in 2009 and has since worked diligently to promote regional prosperity. It achieves this by fostering new investments, nurturing existing businesses, and advocating for policies that enhance the area’s economic competitiveness.

For more information on Violet PR and its services, visit violetpr.com. To learn more about the Birmingham Business Alliance, explore their offerings at birminghambusinessalliance.com.