TCL Showcases Olympic Spirit with Team Ambassadors at IFA 2025 in Berlin

TCL Welcomes Team TCL Ambassadors at IFA 2025

On September 6, 2025, TCL, a prominent name in consumer electronics and a worldwide partner of the Olympics and Paralympics, celebrated the arrival of its Team TCL ambassadors at the IFA 2025 event in Berlin. This year’s event served as a thrilling kickoff for Joy Beune, a world champion speed skater from the Netherlands, and Alex Vinatzer, a skilled Italian alpine skier. Both athletes engaged with fans, explored innovative TCL products, and partook in experiences underscoring the themes of athletic excellence, design, and the Olympic spirit.

A Showcase of Innovation

TCL’s booth at IFA was alive with energy, as both ambassadors interacted with attendees and showcased how technology can enhance daily routines and athletic performance. Joy Beune, known for her incredible skating prowess, was especially excited to see TCL’s latest products up close. The lineup included stellar devices such as the C9K Premium QD-Mini LED TV, the interactive Z100 FlexConnect Speaker, the smart FreshIN 3.0 Air Conditioner, and innovative home appliances like the Super Drum Washing Machine and Free Built-in Refrigerator.

The appearance of the athletes was more than just a promotional activity; it was an experiential journey illustrating how technology seamlessly integrates with training and recovery routines. Both Beune and Vinatzer candidly shared their thoughts on the importance of pushing boundaries, both on the ice and the slopes, and how TCL's technology can contribute to their success.

Partnership with the IOC

This event is part of TCL's ongoing partnership with the International Olympic Committee (IOC), which aims to enhance the Olympic experience through innovations in home audiovisual equipment and appliances until 2032. This significant collaboration is geared towards bringing together cultures and generations through the unifying power of sport, inspiring fans and athletes alike. From providing cutting-edge displays at the Olympic Winter Games to outfitting the Olympic Village with state-of-the-art home appliances, TCL’s commitment is evident.

Joy Beune expressed her enthusiasm saying, "Being part of IFA 2025 with TCL and witnessing their latest innovations was fantastic! The enthusiastic interaction with fans and understanding how TCL's technology supports daily routines was incredibly inspiring for an athlete like me."

Echoing her sentiments, Alex Vinatzer noted, "TCL’s mission of inspiring greatness resonates deeply with my journey as an athlete. It encapsulates the essence of training, competing, and striving for improvement. I’m honored to be a part of Team TCL and eager to see what the future holds in our partnership!"

Both ambassadors are set to feature in TCL's upcoming marketing campaigns leading into the Olympic Winter Games Milano Cortina 2026, raising anticipation for their contributions.

About TCL

Recognized as one of the largest consumer electronics manufacturers worldwide, TCL is at the forefront of researching, developing, and producing an array of devices such as Televisions, audio solutions, smart home appliances, and more. By merging thoughtful design with cutting-edge technology, TCL aims to offer products that inspire greatness and deliver meaningful experiences. Their global reach and advanced supply chain ensure that innovation remains at the heart of their operations.

For more about their offerings and corporate initiatives, you can visit TCL's official site.