#Japan #Yokohama #STAFF START #FANBASSADOR #Vanish Standard

Vanish Standard Makes Its Debut at SC Business Fair 2026

Vanish Standard, headquartered in Shibuya, Tokyo, is set to participate in the SC Business Fair 2026, organized by the Japan Shopping Center Association, taking place from January 21 to January 23, 2026, at Pacifico Yokohama. This event will serve as an excellent platform for Vanish Standard to introduce its unique insights and solutions aimed at enhancing employee experiences in the retail sector, an area that is facing ongoing challenges such as high turnover rates, staffing shortages, and declining sales.

The company emphasizes a new perspective, suggesting that the key to resolving these structural issues lies in designing a positive employee experience (EX). By improving the EX for staff working in commercial facilities, Vanish Standard aims to foster a sense of accomplishment and recognition among employees, leading to higher retention rates and reduced recruitment and training costs. As a result, businesses can count on better customer interactions, which in turn can drive sales and foot traffic.

Event Details

• - Dates: January 21 (Wed) - January 23 (Fri), 2026
• - Hours: 10:00 AM - 5:30 PM (Final day ends at 5:00 PM)
• - Location: Pacifico Yokohama, Exhibition Hall C & D/Annex Hall
• - Address: 1-1-1 Minatomirai, Nishi Ward, Yokohama, Kanagawa
• - Hosted by: Japan Shopping Center Association
• - Booth Number: C2-2

Exhibit Overview

Theme: Fostering Success through Employee Experience (EX)

Vanish Standard's participation will highlight the importance of psychological rewards for employees, such as feeling appreciated and gaining a sense of achievement. These factors are crucial for sustaining growth in commercial facilities. Experiences that validate employees' contributions, such as customer gratitude and tangible results from their work, directly correlate with improved retention rates and reduced operational costs. In turn, these improvements can lead to increased sales through better customer service.

At the SC Business Fair 2026, Vanish Standard will present cutting-edge tools and strategies aimed at enhancing EX for workers in commercial establishments.

Featured Services at the Booth

Visitors to booth C2-2 will be introduced to several key services offered by Vanish Standard:

1. FANBASSADOR - Gratitude Posting Feature

This feature allows customers to easily express their gratitude towards the staff working in retail facilities through their smartphones. The messages of appreciation are relayed directly to the staff, fostering a culture of recognition.

2. STAFF START - Omnichannel Customer Engagement

STAFF START aggregates customer data, such as purchase history from both in-store and online platforms, into one application. This enables store staff to understand customers' current interests instantly, allowing them to provide a more personalized shopping experience. Additionally, STAFF START facilitates CRM practices, enabling staff to build deeper connections with customers and increase their brand loyalty.

3. LINE STAFF START

This service allows store staff to communicate directly with customers through LINE, sending personalized messages that encourage repeat visits and enhance customer relations.

For further details about STAFF START, please visit here.

About STAFF START

STAFF START is a digital transformation service designed to support retail staff in enhancing customer engagement through both physical stores and e-commerce. It includes features that allow staff to share product styling and reviews on social media and corporate e-commerce platforms. The service analyzes purchase and behavior data from both channels using AI, empowering staff to provide tailored experiences and improve customer satisfaction. More than 3,000 brands across diverse sectors, including fashion, cosmetics, furniture, and food, currently utilize this service, resulting in significant sales through various e-commerce channels.

Contact for Inquiries

For inquiries related to the service, please reach out to Taniguchi or Oizumi at Vanish Standard.

About Vanish Standard

Founded with the mission of enabling people to pursue their passions without compromise, Vanish Standard provides the STAFF START app. By creating opportunities for staff to thrive in both physical stores and online platforms, the company aims to invigorate the retail market through a fair evaluation system.

• - Headquarters: Shibuya, Tokyo
• - CEO: Noriaki Onosato
• - Services: Development and operation of ‘STAFF START’, ‘LINE STAFF START’, and ‘FANBASSADOR’.
• - Website: Vanish Standard
• - STAFF START
• - LINE STAFF START