#United States #Austin #Amazon #Duracell #F1 Weekend

Energizing Austin for the Formula 1 Weekend

As the excitement builds for the return of Formula 1® to Austin this fall, Duracell is set to amplify the thrill with a Power Paddock celebration, bringing unmatched energy and entertainment to fans. In partnership with Amazon, this celebration will take place at Brazos Hall, located at 204 E 4th St., Austin, TX, on Wednesday, October 21, 2026, from noon to 8 p.m.. This event is crafted to immerse fans in the exhilarating atmosphere of race day, ensuring everyone gets into the spirit before heading to the track.

Todd Midura, VP of Duracell North America Marketing, expressed the brand's commitment to connecting with fans directly, stating, "We're not interested in shouting from the sidelines—we are a brand that wants to be where the action really is." The collaboration with Amazon allows Duracell to be at the heart of the festivities, engaging fans who are eager to embrace the thrilling world of Formula 1.

Highlights of the Power Paddock

The Power Paddock will be filled with a variety of engaging activities designed to entertain fans of all ages:

• - Special Appearance by Alex Albon: Fans will have the rare opportunity to meet Atlassian Williams F1 Team driver, Alex Albon, as he makes a special appearance at the event.
• - Battery Bull Ride: Attendees can test their skills with a simulated battery bull ride, offering a fun and exhilarating experience.
• - High Stakes Horseshoe Toss: This Texas-inspired game will challenge fans’ precision as they toss horseshoes for prizes.
• - Power Boost Slam: An interactive challenge that will put fans’ skills to the test, allowing them to compete for exciting rewards.
• - Flash Lane Photobooth: Capture the essence of racing with this F1-inspired photobooth, complete with high-speed wind effects to mimic the racing experience.
• - RC Race Track Powered by Duracell: Race against friends on a remote-controlled track, with chances to win amazing prizes.
• - Digital Graffiti Wall: Get creative with a mess-free digital art experience where fans can create their own masterpieces.
• - Photo Opp Station: A designated spot for fans to snap memorable photos of their race weekend adventure.
• - Prize Booth: Winners from various games will have the chance to claim exclusive merchandise like Duracell hats and additional giveaways.

Continuing the F1 Excitement

The excitement will not stop there! On Thursday, October 22, Duracell will host Grand Prix View Thursday, providing an additional day of festivities leading up to the 2026 United States Grand Prix. This special day will offer fans early access to the race experience before the crowds descend upon Circuit of the Americas.

Tickets for Grand Prix View Thursday are available for $20, while admission is free for current holders of 3-Day Ticket and Hospitality passes. For race ticket holders, the Power Paddock experience will continue on-site at COTA from October 23-25, featuring the same engaging activities and opportunities to collect exclusive swag.

About Duracell

Founded in the 1920s and acquired by Berkshire Hathaway Inc. in 2016, Duracell has established itself as the leader in the primary battery market across North America. Known globally for its premium quality, Duracell powers the devices that keep us connected, entertained, and simplify our mobile lifestyles. To learn more about Duracell and its product offerings, visit www.duracell.com.

Join in on the excitement of Formula 1 in Austin and experience the engaging celebration that Duracell and Amazon are bringing to fans, proving that the power behind every moment counts!