Transforming into a Desired Company Beyond Efficiency: Insights from Organizational Behavioral Science

Introduction
On April 16, 2025, Request Inc. (headquartered in Shinjuku, Tokyo, led by CEO Tomoyasu Kohata) released its proposal titled Transforming into a Desired Company Beyond Efficiency. This document emphasizes the importance of meaningful actions and presents a blueprint for designing a culture that balances trust and results. The initiative incorporates practical approaches, including co-creation with Generative AI, all rooted in the latest insights and practices from our proposed Organizational Behavioral Science®.

Overview of the Proposal

The proposal explores the following topics:
1. The erosion of performance-oriented values that once existed at the company’s inception.
2. The consequences of a decline in behavior quality.
3. The era where efficiency alone cannot differentiate enterprises.
4. The risks of organizational hollowing when integrating external structures.
5. Values, not skills, determine behavior quality.
6. Designing job roles that prevent meaningful actions from being overlooked.
7. 17 experiential steps to redefine the meaning of actions.
8. How organizations that cultivate values become desired companies.
9. Leadership development and re-framing meaningful actions supported by Generative AI.
10. Concluding thoughts on what to eliminate and protect within organizational practices.

Current Organizational Issues

The Limitations of Efficiency and the Loss of Meaningful Actions

Many companies have reached a certain level of operational efficiency, thus maximizing short-term outcomes through speed, accuracy, and cost reduction as responses to societal constraints such as an aging population, labor shortages, and time restrictions. However, a subculture comprising about 10% of employees, who can consider the broader organizational structure, has begun voicing concerns.

These voices express a profound unease, encapsulated in sentiments such as: