SukeDachi Launches Branding Ad Package Targeting 220,000 Construction Companies

SukeDachi Introduces 'SukeDachi Ads'

SukeDachi Co., Ltd., which operates one of Japan's largest construction worker matching platforms boasting over 220,000 registered contractors, has officially launched its industry-specific branding ad package named 'SukeDachi Ads.' This initiative aims to assist companies seeking to elevate their brand recognition within the construction sector. By leveraging its extensive platform, SukeDachi can efficiently and effectively target construction professionals, maximizing the branding impact for the companies involved.

Background for the Launch

At SukeDachi, our mission is to make construction sites attractive workplaces. Through the SukeDachi smartphone app, we connect skilled labor with contracting firms, addressing the persistent labor shortages in the construction industry by fostering optimal matching opportunities.

We have received numerous inquiries from companies striving to reach specific segments of construction workers, particularly regarding the challenges of targeting certain trades or regions and the ineffectiveness of conventional advertising strategies to achieve efficient outreach. To better serve these organizations, we decided to capitalize on our platform's reach and introduce 'SukeDachi Ads.'

Key Features of 'SukeDachi Ads'

1. High Reach Efficiency to Over 220,000 Construction Workers

With an impressive pool of more than 220,000 registered contractors, the SukeDachi app ensures that nearly all users are actively engaged in the construction field. Compared to traditional media outlets, our platform boasts about a 25-fold increase in reach efficiency, making it an ideal venue for targeted advertising directed toward construction professionals.

Considering Japan's total population of approximately 123.4 million and the construction workforce of about 4.77 million (according to the 2024 data from the Japan Construction Industry Federation), the inclusion rate of construction workers in our platform is near 100%, which positions us as a vital touchpoint for brand marketing.

Our user base predominantly consists of active individuals aged 20 to 40, including a diverse range from sole proprietors to corporations. This allows for targeted outreach to key decision-makers, such as site managers and company executives, who have a keen interest in job-related information.

2. Simultaneous Exposure Across Multiple Construction Media

By featuring ads concurrently across various media channels operated by SukeDachi, client companies gain significantly expanded opportunities for user engagement. The extensive reach across multiple construction-focused platforms allows for a multifaceted approach to engage potential clients effectively.

Main Media Outlets:

- SukeDachi (Construction workforce matching platform app/Web)
- SukeDachi Employee (Media for recruiting full-time employees)
- Weekly SukeDachi (Media for construction professionals)
- SukeDachi Blog (Media focused on recruitment case studies in construction)
- Job Transition Support (Media supporting job transitions in the construction industry)

3. Enhanced Marketing Impact Through Media Integration

Starting November 27, 2025, some of our media will be gradually transitioned to the integrated construction-focused media outlet, 'SukeDachi Times.' This integration will optimize advertising placements and further enhance the marketing efficacy for our clients.

Explore SukeDachi Times

Inquiries Regarding 'SukeDachi Ads'

Our advertising sales representatives are available to provide information regarding exposure volumes, cost details, and case studies. Feel free to reach out for further inquiries. [Contact Form Here]

About SukeDachi

At SukeDachi, we operate under the mission of making construction sites appealing workplaces, providing a construction match-making service that enables new connections between craftsmen and contracting firms. With over 220,000 registered contractors, we maintain a commanding share of the matching services within the industry, facilitating meaningful long-term transactions between contracting firms and craftsmen.

In addition, we offer a recruitment-specific service named 'SukeDachi Employee,' enabling direct scouting of skilled labor and the ability to publish job advertisements directly within the app. Our 'SukeDachi Academy' also provides on-demand training programs without disrupting ongoing projects, contributing to workforce development and recruitment capabilities within the industry.

We continually strive to address the diverse workforce challenges faced by the construction sector through comprehensive support for sourcing, hiring, and training.

Company Overview

- Company Name: SukeDachi Co., Ltd.
- CEO: Yoichi Agatsuma
- Location: 14th Floor, Sumitomo Realty & Development Shinjuku Central Park Tower, 6-18-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo
- Established: March 30, 2017
- Capital: 80,000,000 JPY
- Business Activities: Planning, production, and operation of services utilizing the Internet
- Website: SukeDachi Company