#Japan #Tokyo #JAPONISM #Vegan Soap #Japanese Aesthetics

Embrace the Essence of Japan with JAPON!SM

In a remarkable fusion of tradition and modernity, the Japanese craft brand JAPONISM is set to launch its new line of vegan soap, JAPON!SM, at the end of May 2025. This innovative product merges age-old Japanese materials with contemporary design aesthetics, reflecting the country’s unique beauty and culture.

Crafted in the heart of Tokyo by JAPONISM, led by CEO Sachiko Nakagawa, this soap is infused with rice bran extract, a testament to the innovative wisdom cultivated during the Edo period. The vegan composition ensures that no animal-derived ingredients are used, promoting a sustainable lifestyle while delivering a superior skincare experience.

A Symphony of Scents

The first collection features three signature fragrances that embrace Japan’s natural beauty: Sakura, Yuzu, and Matcha. Each soap is meticulously handcrafted by skilled artisans, emphasizing the craftsmanship that Japan is renowned for. This dedication to quality not only ensures a luxurious product but also encapsulates the rich narratives behind each fragrance.

• - SAKURA (Cherry Blossom): With a delicate and sweet aroma, this soap includes Somei Yoshino leaf extract and camellia oil, bringing forth the essence of springtime.
• - MATCHA (Green Tea): Offering a deep, woody scent, it combines tea leaf extract and job’s tears extract, creating a serene and calming fragrance.
• - YUZU (Citrus): Known for its refreshing scent, this soap features yuzu ceramide and aloe vera extract, encapsulating the vibrant essence of Japan’s natural landscapes.

Craftsmanship Meets Sustainability

Every bar of JAPON!SM Soap is designed to be gentle enough for sensitive skin, serving multiple purposes as a facial cleanser, body soap, and hand soap. JAPONISM is committed to sustainability, with eco-friendly packaging that uses special craft paper, completely devoid of plastic. Each soap is carefully made by hand, showcasing the dedication and skill of Japanese artisans.

Product Overview

• - Product Name: JAPON!SM Vegan Soap
• - Contents: 150g per bar
• - Price: ¥2,980 (tax included)
• - Release Date: End of May 2025
• - Available At: Select shops and bookstores nationwide.

About JAPONISM

Established in December 2024, JAPONISM is not just a Japanese brand but a bridge for people around the world to experience the richness and vibrancy of Japanese culture. The company’s mission is to reinterpret traditional Japanese aesthetics through modern design, leveraging high-quality craftsmanship to deliver products that resonate with everyday life.

With the intention of rekindling the Japonisme movement that emerged in the 19th century, JAPONISM aims to share the beauty of Japan and its made-in-Japan value globally.

Located at Shinjuku Island Tower in Tokyo, JAPONISM is dedicated to planning, selling original products, and operating online and offline retail. For more information or inquiries, visit their official website at JAPONISM or contact via email at info@japonism.tokyo.

Through JAPON!SM, JAPONISM invites you to take a piece of Japan into your daily life, immersing yourself in its beauty and cultural tales with every wash.