#USA #New York #Ad Fraud #HUMAN Security #Seedtag

Strengthening Advertising Integrity: The Enhanced Seedtag and HUMAN Security Partnership

In a significant move to safeguard advertising integrity, Seedtag, a prominent leader in neuro-contextual advertising, has strengthened its partnership with HUMAN Security, a well-respected cybersecurity firm. This collaboration aims to enhance the verification processes surrounding supply quality while protecting clients against invalid traffic. In today’s digital landscape, where ensuring the authenticity of online interactions is paramount, this partnership is set to radically improve the effectiveness and reliability of advertising campaigns.

The Role of Neuro-Contextual Advertising

Seedtag's innovative approach utilizes neuro-contextual advertising, which looks beyond conventional methods like keywords to assess deeper levels of audience interest, intent, and emotion. Through this advanced understanding, Seedtag can create highly customized audiences that are more likely to engage with brands. The integration of HUMAN Security into this framework promises to reinforce the quality and integrity of the inventory, which is crucial for advertisers aiming for genuine consumer connection.

New Technologies to Combat Fraud

The expanded collaboration leverages HUMAN’s high-end Ad Fraud Defense solutions, including the advanced MediaGuard technology. This allows for proactive filtering of fraudulent activities and ensures that advertisers receive authenticated ad inventory. This dual-layered protection is fully integrated into Seedtag’s infrastructure, signaling a strong commitment to providing clean, fraud-filtered inventory for advertisers and publishing partners alike.

Mike Villalobos, SVP of Strategy and Commercial Operations at Seedtag, emphasizes the growing importance of accountability in advertising, stating that with the decline of reliable third-party data, marketers are prioritizing transparent media supply chains without sacrificing quality. Seedtag's partnership with HUMAN solidifies this commitment, ensuring that every dollar spent on campaigns is utilized efficiently and effectively.

A Synergy of Expertise

Through this collaboration, Seedtag enhances its AI capabilities, particularly through its AI engine named Liz. This engine is designed to optimize campaigns based on real-time data and intent-based metrics. By integrating HUMAN’s pre-bid mitigation capabilities and post-bid analysis, Seedtag now provides brands with a competitive edge. The system can detect fraudulent activities before ad placements and assess impressions after campaigns to refine future endeavors. Both companies are aligned in their mission to protect the digital ecosystem, offering a well-rounded approach to protecting advertisers and consumers.

Looking Forward: Innovations Ahead

Seedtag and HUMAN Security are not merely stopping at the current integration. They plan to explore new collaborative integrations, tapping into richer pre-bid signal collection techniques and devising innovative brand safety solutions. This progressive approach underlines their joint commitment to drive measurable outcomes through accountability and intelligence.

About Seedtag

Founded in 2014 and headquartered in New York City and Madrid, Seedtag has positioned itself as the global leader in neuro-contextual advertising. The company employs over 600 professionals across various regions, focusing on delivering tailored advertising experiences at scale while maintaining a strong emphasis on privacy.

About HUMAN Security

HUMAN Security specializes in digital trust and protecting online interactions across different platforms. It actively defends against bots, fraud, and various digital threats, providing invaluable insights through its comprehensive monitoring of digital interactions. Recognized as a leader in the cybersecurity space, HUMAN is committed to continuous innovation to protect the integrity of the online experience.

The partnership between Seedtag and HUMAN Security thus represents not just a business collaboration but a shared vision for a safer and more reliable digital advertising ecosystem. As marketing moves towards a more digital future, this partnership is a critical step in ensuring that advertisers, consumers, and all stakeholders involved enjoy authentic and meaningful interactions.