CRASCO Launches Innovative Design Services for Real Estate Sector Success

CRASCO Unveils Targeted Design Services for Real Estate Industry

CRASCO Co., Ltd, based in Kanazawa, Ishikawa, has announced the launch of the 'Real Estate Design Team,' aimed at supporting real estate agencies across Japan in overcoming common challenges in design and branding.

The Need for Specialized Design Solutions

Many real estate firms have run into obstacles when outsourcing their design needs, feeling that their investments in both time and money do not yield satisfactory results, such as increased inquiries or hires. This gap arises because traditional design companies often fail to grasp the specific customer psychology and the actual needs of real estate professionals. CRASCO, through its own experiences in the real estate sector, has developed expertise that translates design efforts into tangible outcomes. By focusing on generating leads and closing deals, the Real Estate Design Team enhances business growth in the sector.

A Holistic Design Offering

The Real Estate Design Team encapsulates CRASCO's successful strategies into design services tailored specifically for real estate companies. The team seeks to share the company's core strength—creating effective design solutions that favor industry-wide progress.

Key Service Packages

1. Branding Package
This package aims to enhance brand recognition, which is crucial for fostering trust with clients—one of the most valuable assets in the real estate industry. CRASCO leverages visually consistent branding tools, including logos, business cards, envelopes, and store signage, to instill confidence in potential clients. After a recent refresh of its own logo and concept, CRASCO experienced a remarkable rise in regional brand recognition from 50% to 93% within three months.

2. Recruitment Tools
By counteracting the stereotype that real estate jobs are tough, CRASCO creates recruitment tools that effectively communicate a company's true appeal. It focuses on conveying job satisfaction, clear career paths, and the company culture to prospective employees. This initiative not only attracts talent but also mitigates mismatches and boosts retention.

3. Tenant Tools
CRASCO’s design solutions address common inquiries and minor grievances from tenants before they even arise. Items like easy-to-understand video instructions for moving in and user-friendly illustrated rulebooks are designed to alleviate concerns, reduce the number of inquiries, and strengthen long-term tenant relationships. For instance, CRASCO’s video explanations have led to a 40% annual reduction in related inquiries.

4. Digital Marketing Package
This package builds an online presence that allows real estate firms to connect with potential clients without excessive advertising costs. By mastering search keywords and customer decision-making processes, CRASCO provides sustainable digital marketing assets, including Search Engine Optimization (SEO) strategies and managing official LINE accounts.

5. Spatial Branding Package
From the moment clients enter a storefront, CRASCO ensures that the environment communicates trust. This includes selecting comforting BGM, creating sanitary color schemes, and designing uniforms that enhance professionalism, resulting in a powerful marketing tool that conveys more than words ever could.

6. Office Design and Production
CRASCO curates office environments that promote productivity and pride among employees. By designing layouts that foster interdepartmental collaboration and spaces that attract top talents, CRASCO’s approach has led to a significant increase in participation at selection events after company information sessions—from 40% to approximately 80% in some cases.

In conclusion, the Real Estate Design Team houses comprehensive support for every aspect of a real estate’s journey, aiming to resolve the struggles faced by companies in the sector, and contributing to their enduring growth.

Case Study: KACHIAL Inc. (Shinjuku, Tokyo)

KACHIAL Inc., based in Shinjuku, Tokyo, benefited significantly from CRASCO’s services. The alignment of previously disparate employee values created a sense of unity within the team. Moreover, the enhanced branding attracted more candidates who resonate with the company's vision. The shift in perspective expanded KACHIAL’s services beyond property management, facilitating a broader range of offers to clients. CEO Koichiro Takahashi remarked on the increased recognition of their company and its value within industry discussions.

Looking Ahead

By sharing its design expertise, CRASCO aims to bring success to many real estate companies, enhancing the overall brand value of the industry. Committed to only offering solutions that have proven successful, CRASCO strives to address real business challenges faced by real estate firms today.

For further details about the Real Estate Design Team, visit CRASCO's Official Website.