#None #New York #madSense #Symitri #PRISM AI

Unveiling a New Era in Digital Advertising

In a groundbreaking move for the digital advertising landscape, madSense and Symitri have announced a strategic partnership, pioneering the world's first native integration of Optimized Language Model (OLM) systems into Demand-Side Platforms (DSP). This innovative integration promises to double advertisers' reach within early pilot programs, enhancing open-internet addressability significantly.

Enhanced Addressability on the Open Web

By harnessing the capabilities of madSense's madBuy DSP and Symitri's advanced PRISM AI, the partnership focuses on three critical areas for advertisers: gaining access to high-value audiences, increasing ad relevance, and driving improved campaign outcomes while adhering to stringent privacy regulations. Advertisers can now engage with audiences more effectively across various platforms, ensuring a comprehensive outreach strategy.

The native integration embeds Symitri's AI-driven audience discovery tools into madSense's DSP, allowing for real-time engagement with previously hard-to-reach audiences across cookieless and programmatic environments. This seamless process enables advertisers to continuously identify and activate these audiences without compromising user privacy.

Key Features of the Integration

The integrated solution boasts several key capabilities:

• - Real-time addressability expansion across various digital platforms, including cookieless browsers and connected TV (CTV).
• - Dynamic cohort decision-making that adapts immediately to user interactions, optimizing audience targeting in real-time.
• - Omnichannel activation capabilities across diverse media, including video, social platforms, and gaming environments.
• - Privacy-by-design execution, ensuring compliance with GDPR, CCPA, and upcoming AI regulatory standards.

According to Jeff White, Co-CEO of madSense, this unification creates a powerful platform where audience discovery and activation work in tandem, delivering exceptional scale and precision that has been elusive until now. "It's one of the rare cases in which 1 plus 1 equals 3," he asserts, emphasizing the transformative nature of the integration.

Proven Success in Tested Pilots

Pilot programs conducted toward the end of 2025 showcased the significant impact of this integration. In a partnership with a leading pharmaceutical brand, the combined solution delivered remarkable results:

• - 200% Increase in Addressable Footprint: By leveraging Symitri's PRISM AI, the brand's reach nearly doubled, efficiently resolving signals across cookieless and multi-device environments, creating dynamic and privacy-conscious audience cohorts.
• - Closed-loop Optimization: By functioning as a singular system, the integration allowed campaign intelligence to feed back into the DSP continuously, yielding immediate efficiency enhancements.

Bill Wheaton, CEO and Chairman of Symitri, articulated the importance of this partnership, stating, "This collaboration restores the true addressability that has been lost in the open internet landscape. By merging PRISM AI's real-time discovery with madSense's DSP intelligence, we're capable of achieving walled-garden-like performance without sacrificing scale, transparency, or user privacy."

Market Availability and Future Prospects

Following successful pilot initiatives in the last quarter of 2025, this integrated solution is set to become available to select enterprises and agency partners starting from the first quarter of 2026. Both companies are enthusiastic about expanding the utilization of their joint capabilities moving forward.

About madSense

madSense is at the forefront of developing an Intelligence Operating System aimed at enhancing human agency through AI. By merging optimized language models with intricate knowledge graphs, madSense seeks to create a proprietary intelligence framework known as the Enterprise Hive Mind™, facilitating advanced marketing functions such as research, creative development, and campaign performance optimization.

About Symitri

Symitri specializes in performance technology, crafting solutions that unlock the capabilities of the open internet. Their flagship product, PRISM AI, restructures online user data into actionable insights, presenting a dynamic audience overview that minimizes reliance on static data. Together with madSense, Symitri aims to reshape how advertisers connect with their audiences across digital landscapes.