EMG and S&P Global Mobility Unveil New Insights for Automotive Dealers
EMG and S&P Global Mobility Unveil New Insights for Automotive Dealers
In a significant development for the automotive retail sector, EMG has teamed up with S&P Global Mobility to launch a revolutionary feature called Competitor Intelligence within its Maven platform. This new addition empowers dealerships to make more informed advertising decisions by offering critical insights into competitors’ actions within their market. The announcement was made on October 7, 2025, emphasizing how essential it is for automotive dealers to have access to relevant data that can influence their marketing and retail strategies.
What is the Competitor Intelligence Feature?
The Competitor Intelligence feature, now part of Maven's Insights Dashboard, allows Tier 3 dealerships to obtain crucial information about local competitors. With this new feature, dealerships can access vital sales, pricing, and inventory data from nearby stores of the same brand, enabling them to assess their position relative to the competition. The information provided is designed to help dealers optimize their retail and marketing strategies effectively.
According to Brian Singleton, the CEO and Founder of EMG, "Dealers want to know not only how their campaigns are performing but also how they stack up against the store down the street." This need for comparative data is what the new feature delivers. By merging trusted inventory data from S&P Global Mobility with Maven’s advanced analytics, a deeper layer of understanding about the market is made accessible to automotive dealerships that utilize the platform for their streaming advertising needs.
Detailed Insights Provided
The new Competitor Intelligence feature offers various forms of data analysis, including:
- - Sales Mix: This allows dealers to understand the balance between new and used vehicle sales at competing dealerships.
- - Days Supply: This metric estimates how long it would take a competitor to sell their current inventory, based on their average sales rate.
- - Vehicle Pricing: Dealers can view pricing strategies of competitors, such as discounts and markups on best-selling vehicles, compared to regional MSRP. This also includes forecasts for pricing in the future.
The feature utilizes S&P Global Mobility's Retail Advertised Inventory feed, combined with Maven’s custom filtering and analysis, which ensures that the insights provided are both accurate and relevant to the Tier 3 operations of dealerships. Furthermore, it significantly enhances the existing data on competitor performance, including local market share and sales trends over time.
The Importance of Competitor Insights
Having clear visibility into the operations of nearby competitors is vital for dealerships and their marketing partners. The new insights will enable them to:
- - Benchmark Performance: Compare their own metrics against those of nearby competitors for a thorough understanding of their market standing.
- - Contextualize Market Changes: See how changes in market share might affect their sales strategy within their designated market area (DMA).
- - Adjust Pricing and Promotions: Utilize clearer competitive data to make informed decisions regarding pricing and inventory planning, based on real-time market conditions.
Joe Kyriakoza, Vice President of Polk Automotive Solutions at S&P Global Mobility, remarked, "Working with EMG allows us to deliver that information in a format that dealerships can use directly to guide business decisions." His statement highlights the collaborative effort to provide automotive dealerships with tools that can significantly enhance their decision-making processes.
Explore Maven Further
As the automotive industry continues to evolve, tools like the Maven platform are becoming indispensable. Dealers who want to stay ahead of the competition must leverage such analytics capabilities to navigate an increasingly complex market landscape.
For those interested in learning more about Maven and its new offerings, they can visit evolutionmediagroup.com/maven/ for further details and to schedule a demonstration.
In conclusion, the partnership between EMG and S&P Global Mobility marks an important step in equipping dealerships with the right insights to thrive in today’s competitive environment. With features like Competitor Intelligence, dealerships can rely on solid data to shape their marketing approaches and ultimately enhance their business outcomes.
Topics Business Technology）
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