JPE Capital and Beach Point Capital Announce Beanstalk's Acquisition by Creative Artists Agency

JPE Capital and Beach Point Capital's Disposition of Beanstalk to CAA

In a significant move within the brand licensing industry, Beach Point Capital Management LP and JPE Capital have announced their selling of Beanstalk, a well-regarded global brand licensing agency, to the Creative Artists Agency (CAA). This acquisition, disclosed on February 9, 2026, marks a pivotal moment for all parties involved, particularly for Beanstalk as it becomes a part of CAA Brand Management's expansive portfolio.

Beach Point, recognized as a leading alternative investment firm, and JPE Capital, the investment holding company controlled by Jason Epstein, have collaborated successfully in developing Beanstalk since its acquisition in February 2025. Their goal has been to take the agency's global platform to new heights.

Beanstalk stands out with over thirty years of expertise in brand licensing, focusing on forming strategic partnerships with brand owners and manufacturers. Their extensive experience spans the development of impactful consumer products and brand extensions across a variety of sectors, including food and beverage, consumer packaged goods, home improvement, entertainment, and gaming. Renowned companies such as Procter and Gamble, Stanley Black & Decker, Diageo, and the U.S. Army are part of Beanstalk’s impressive client roster.

Jason Epstein, the Founder of JPE Investments, expressed gratitude for the fruitful collaboration with Beanstalk and Beach Point. He stated, "We want to thank Beanstalk and Beach Point for their exceptional partnership over the last several years, and we are excited for the company to enter its next chapter with CAA."

This deal is poised to amplify Beanstalk’s capabilities and market presence as it integrates into CAA's branding ecosystem. Michael Haynes, Portfolio Manager at Beach Point, echoed Epstein's sentiments, emphasizing the supportive role that Beach Point has played throughout this acquisition. He remarked, "We are proud to have supported Beanstalk in this acquisition as they look to continue to grow with the backing of an industry leader like CAA Brand Management."

CAA is well-known for its numerous divisions that represent various sectors, making it a powerhouse in the entertainment industry. By assimilating Beanstalk, CAA's Brand Management division stands to significantly bolster its brand-development strategies and licensing opportunities, ultimately allowing them to offer enhanced services to their clients across diverse industries.

More information about Beach Point Capital shows they operate a multi-strategy investment framework, primarily focusing on credit with over $20 billion in assets under management. Their strategies encompass a wide array of investment approaches, showcasing their versatility and deep market insight. The firm provides expertise in both public and private credit markets and has a global footprint with offices in major cities such as New York, London, and Dublin.

In the same vein, JPE Capital focuses on middle-market investments within the tech, media, and consumer products sectors, emphasizing strong partnerships with founder-led enterprises. This acquisition aligns with JPE's strategic vision of fostering growth through strategic partnerships.

The sale of Beanstalk is anticipated to usher in a new era of innovation and growth for the agency, now backed by CAA’s substantial resources and industry expertise. Stakeholders, clients, and employees alike await with optimism as Beanstalk transitions into this new chapter.