#United States #Chicago #AI Marketing #Bitwise #Sarith Sabarinath

Bitwise Welcomes Sarith Sabarinath as New SVP & Global Head of Marketing

Chicago, February 9, 2026 – Bitwise, a company specializing in AI, data, and digital engineering services, has appointed Sarith Sabarinath as its new Senior Vice President and Global Head of Marketing. This strategic move is aimed at enhancing the company's marketing capabilities and consolidating its position in the global market.

A New Era of Marketing Leadership

Sarith will spearhead the global marketing team at Bitwise, focusing on refining the company's strategic narrative and bolstering its brand visibility. His role will be pivotal in creating integrated marketing campaigns that generate demand, improve digital performance, and foster growth within the partner ecosystem across key markets.

Raman Sapra, the Global CEO of Bitwise, expressed enthusiasm about Sarith's addition to the leadership team. According to Sapra, “We are delighted to have Sarith join the Bitwise leadership team. His extensive background in IT services marketing and proven ability to build high-performance brands will play a pivotal role in showcasing our capabilities.”

Extensive Experience in Driving Growth

Sarith Sabarinath comes to Bitwise with nearly 20 years of experience in marketing and brand strategy within the technology sector. He has a successful history of developing scalable marketing engines that emphasize strategic storytelling and measurable growth. His previous leadership roles have involved guiding go-to-market strategies, fostering digital expansion, and evolving enterprise brands in high-growth technology companies.

In his own words, Sarith shared his excitement about joining Bitwise: “I'm thrilled to be stepping into a role at such an influential time for the industry. With our substantial modernization experience and expanding AI capabilities, Bitwise is uniquely positioned to lead enterprises through data-led, AI-driven transformations.”

He also expressed his eagerness to refine the global narrative, elevate the market presence, and collaborate closely with teams, customers, and hyperscale partners to catalyze the next phase of growth for Bitwise.

Commitment to Global Growth

This strategic appointment underscores Bitwise's commitment to accelerating its global momentum and delivering exceptional value to its customers and partners. With Sarith at the helm of marketing, Bitwise aims to amplify its reach and strengthen its connections across the globe. More information about Bitwise's services and initiatives can be found at www.bitwiseglobal.com.

Finally, Bitwise has a rich history of enabling enterprises to innovate and grow in the AI era, backed by 30 years of experience. By combining AI, data, and digital engineering services with proven modernization intellectual property, Bitwise stands out as a strategic growth partner for global companies navigating the AI wave.

About Bitwise

Bitwise is dedicated to helping enterprises modernize and harness the power of AI. Headquartered in Chicago with delivery centers in Pune, India, Bitwise combines onshore client engagement with offshore efficiency to drive measurable results. The company thrives on passionate individuals and deep technical expertise, ensuring it remains a trusted partner for leading companies worldwide.

For more details, visit www.bitwiseglobal.com.