#USA #California #San Francisco #See's Candies #Milk Scotchmallow

See's Candies Celebrates 105 Years with a Sweet New Treat

See's Candies, the beloved Californian chocolatier, is stepping into its 105th anniversary with a sweet surprise for its fans—the new, long-awaited Milk Scotchmallow®. This innovative treat is a smooth milk chocolate version of one of See's best-loved confections.

Looking Back and Moving Forward
Pat Egan, the CEO and president of See's Candies, expressed excitement over this launch. "If you know See's, you know Scotchmallows," Egan stated. "We are thrilled to introduce this to our customers and can't wait for their reactions!" This initiative reflects See's dedication to crafting delicious treats that resonate with their loyal consumer base.

The classic Scotchmallow has enjoyed considerable popularity since its inception. Egan remarked that while the introduction of the Milk Scotchmallow might seem straightforward, every new addition undergoes a thorough evaluation to ensure it enhances the brand's longstanding quality. This new treat promises to delight See's customers and become a beloved choice.

A Year of Joyful Celebrations
The Milk Scotchmallow will join See's seasonal lineup of Scotchmallow flavors, which include unique selections like Dark Coffee, Mint, Caramel Apple, and Toasted Marshmallow. Also, the Dark Scotchmallow will continue to be a staple in See's offerings year-round. This wide range of flavors illustrates See's commitment to maintaining tradition while consistently innovating.

Founded in 1921, See's has undeniably woven itself into the fabric of family traditions and celebrations across generations. Egan noted, "For 105 years, See's has been more than a candy company. We have become part of people's stories. From the moment the package is opened to the last bite, our goal has always been to bring joy to life’s many moments. This year, we're celebrating that legacy and what’s next, with new products, experiences, and stories."

2026 promises to be an eventful year for See's Candies with a series of initiatives aimed at celebrating this milestone:

• - New Products: Expect a rollout of seasonal and limited-time treats throughout the year.
• - Fan-Favorite Campaigns: The return of popular events like Lollypalooza, celebrating See's iconic lollipops, and Dogust, where See's supports shelter dogs and animal-welfare initiatives.
• - Shop Openings: Continued expansion across California and Arizona, allowing more communities to enjoy See’s quality and craftsmanship.
• - Collectible Packaging: Limited-edition packaging featuring designs for seasonal events, cultural celebrations, and noteworthy moments in 2026, such as soccer tournaments and the Lunar New Year.

Embracing Tradition with a Modern Twist
As part of the celebrations, See's will revamp its online presence on sees.com, offering a comprehensive timeline of the brand's historical milestones and enticing, never-before-seen facts. Monthly updates will unveil new treats, events, and surprises that aim to engage and delight candy lovers, both new and old.

About See's Candies
With over a century of dedication to crafting candy, See's Candies is renowned for making products the traditional way, maintaining high standards of American-made quality and exceptional customer service. From a single candy shop, See’s has grown to over 250 locations across the U.S. and a thriving online store, making its delectable offerings accessible to sweet-toothed fans.

For further details on this milestone year and their special offerings, visit sees.com.