Lazuli and Treasure Data Join Forces to Enhance Data Solutions for Businesses

Partnership Overview

Lazuli Inc., a cutting-edge AI startup based in Shibuya, Tokyo, has joined forces with Treasure Data, a leading customer data platform (CDP) provider. This collaboration heralds a new era in data solutions as it enables seamless connectivity between Lazuli's Product Data Platform (PDP) and Treasure Data's CDP, allowing companies to analyze their customer and product data like never before.

Enhanced Business Intelligence

The integration of the Treasure Data CDP and Lazuli PDP through API connectivity offers businesses unprecedented abilities to combine customer data—both online and offline—with Lazuli's vast repository of normalized product information and autogenerated tagging attributes. This integration empowers enterprises to develop a deeper understanding of their customers, propelling them towards advanced analytics that can significantly enhance various business strategies.

Demand Forecasting and Product Development

By examining demand trends across different product categories, companies can refine their product development and inventory planning processes. The data-driven insights derived from this partnership will enable businesses to better anticipate market needs, leading to more successful product launches and inventory management.

Personalized Marketing Strategies

The combination of product attributes with customer data enables sophisticated recommendation systems for personalized marketing efforts. By identifying individual customer preferences, businesses can enhance customer lifetime value (LTV) through tailored suggestions and cross-selling initiatives.

Maximizing Advertising and CRM Effectiveness

With the enriched profile of customer data and product masters, businesses can optimize their audience design for advertising and customer relationship management (CRM) initiatives. This strategic approach helps improve the return on investment (ROI) for advertising campaigns and customer engagement strategies, leading to more efficient marketing expenditure.

Elevating Customer Experience

As customer experience becomes increasingly central in today's digital landscape, the integration promises to enhance product search and navigation both online and in physical stores. This improvement aims to create a more convenient shopping environment, thereby enhancing overall customer satisfaction.

Technology Insight

The partnership leverages the strengths of both companies—the Treasure Data CDP serves as a foundation for integrating customer data to craft optimal experiences, while the Lazuli PDP focuses on normalizing and organizing product data through AI technology. Together, they facilitate the creation of innovative value propositions linking products and customers closely.

Future Prospects

Both Lazuli and Treasure Data remain committed to exploring new insights through their combined data offerings. As they support businesses in fully utilizing their data effectiveness, they aim to contribute to sustainable growth and a transformative customer experience across industries.

About Treasure Data

Founded in December 2011 in the United States, Treasure Data established its Japanese subsidiary in Tokyo in November 2012. With Japan as a critical hub for business and technology development, the company has driven digital transformation efforts for enterprises worldwide.

Treasure Data offers an enterprise-level intelligent customer data platform that merges high reliability with AI-centric architecture. It provides organizations with the means to realize extensive personalization, impacting their revenue increase and marketing cost optimization. The CDP supports all customer-facing departments—marketing, sales, and customer service—to maximize the potential of customer data as a key asset.

Currently, it is implemented by over 400 companies, including those from Fortune 500 and Global 2000, and has been recognized as the top player in the CDP market in Japan for eight consecutive years.

About Lazuli

Lazuli Inc., established in July 2020, focuses on transforming data into business assets using AI-powered solutions. The company's flagship product, the Lazuli PDP, revolutionizes how enterprises handle product information, driving business transformation while incorporating automated processes.

The Lazuli PDP utilizes AI PIM and AI DAM as core functionalities, automating complex data processing. This platform overcomes data silos across departments and systems, enabling rapid and consistent utilization of centralized product information.

Ultimately, Lazuli positions itself as a catalyst for businesses, especially in manufacturing and retail sectors, to enhance customer experiences and adapt quickly to market changes, turning product information into a growth asset and promoting 'AI-Native Data Management'.