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Dun & Bradstreet's New Integration with IBM watsonx Orchestrate

Dun & Bradstreet, a stalwart in providing commercial data and insights, has recently unveiled a significant advancement in its offerings. The company announced that the DB Commercial Graph™ is now accessible within the IBM watsonx Orchestrate Agent Catalog, facilitated through the Model Context Protocol (MCP) server. This integration marks a pivotal step in enhancing how organizations leverage artificial intelligence (AI) in their business operations.

As the role of AI in critical business processes deepens, there is a growing need for these technologies to maintain a consistent understanding of the businesses they interact with. The DB Commercial Graph addresses this challenge by offering AI agents access to verified business identities, relationships, and contextual information, ensuring a uniform approach across various workflows, applications, and systems.

The foundation of the DB Commercial Graph is anchored by the D-U-N-S® Number, a global standard for identifying commercial entities. This structure allows AI systems to function with a reliable identity layer, consequently enabling agents to recognize and interact with the same business across different domains and systems. By fostering a comprehensive understanding of business identities, the DB Commercial Graph can help organizations draw more value from AI-driven workflows while minimizing the expensive need for identity reconciliation across disparate systems.

"Enterprise AI maximizes its potential when grounded in trustworthy business data and context. The integration of the DB Commercial Graph with IBM watsonx Orchestrate encapsulates the future direction of enterprise AI," commented Elizabeth Barrette, General Manager for Master Data Management Solutions at Dun & Bradstreet. Barrette highlighted a common challenge faced by organizations today, as reports reveal that only 6% of businesses consider their enterprise data fully prepared to support AI initiatives at scale. Dun & Bradstreet aims to bridge this gap by providing a continual source of verified business information, necessary for making informed, traceable AI decisions.

Accessible via the watsonx Orchestrate Agent Catalog and the MCP, the DB Commercial Graph equips organizations to enhance their AI capabilities with trusted data and authoritative business intelligence in near real-time. This advancement enables seamless execution of various workflows across multiple sectors including sales, marketing, compliance, procurement, finance, credit evaluation, and master data management.

Applications of the DB Commercial Graph
1. Sales and Marketing
- Utilize verified company and contact intelligence to identify, qualify, and prioritize business opportunities effectively.

2. Risk Management and Compliance
- Ensure validation of supplier and partner identities, ownership details, risk exposure, and compliance status, enhancing overall business safety.

3. Finance and Credit
- Offer tools for evaluating creditworthiness, as well as managing risks at a large scale by leveraging verified commercial context and proprietary payment insights.

Megan Grant, Managing Director at IBM Technology for the U.S. Industry Market, stated, "IBM watsonx Orchestrate aims to create seamless connections between AI and the systems that drive enterprises. The availability of the DB Commercial Graph through MCP allows organizations to effortlessly integrate their trusted data and business context into the AI workflows they are developing and deploying."

Ultimately, the DB Commercial Graph MCP Server is already available through the IBM watsonx Orchestrate Agent Catalog, paving the way for organizations aspiring to enhance their AI initiatives with impactful, verified data.

About Dun & Bradstreet

Dun & Bradstreet has been at the forefront of providing businesses with verified commercial identity data since 1841. The company developed the D-U-N-S® Number in 1963, establishing a global standard for identifying commercial entities. The DB Commercial Graph serves as a foundational tool that consistently structures and connects business identities, empowering AI systems to operate on validated information. With a steadfast commitment to helping enterprises navigate change and accelerate growth, Dun & Bradstreet continues to innovate in delivering trusted business insights. For more information, visit www.dnb.com.