Celebrating 30 Years of Tamagotchi: A Collaborative Event on Roblox

In an exciting announcement, transcosmos has joined forces with BANDAI CO., LTD. and Bandai Namco Toys & Collectibles America Inc. to celebrate a significant milestone in the world of toys: the 30th anniversary of Tamagotchi. This collaboration will take place on one of the largest interactive gaming platforms, Roblox, from November 1 through November 30, 2026.

A Connected Global Celebration

This event marks the first of its kind, linking Harajuku and Shibuya's vibrant culture with that of New York City. The celebration unfolds in the Main Street RP game, operated by Entelechy Entertainment LLC, known for its immersive roleplay experience. As Tamagotchi celebrates its 30th birthday on November 23, players across the globe will have a chance to engage with this beloved virtual pet, whether they are in the heart of Times Square or participating from the comfort of their homes.

The event is designed not just to commemorate Tamagotchi's rich history but also to foster connections among fans worldwide. For those who cannot make it to the real-life festivities in New York, the digital celebration offers an exciting opportunity to join in the fun through Roblox. Players can expect to enjoy themed activities and discover surprises centered around Tamagotchi in Main Street RP, making it a must-visit destination during this anniversary month.

Bringing Tamagotchi to Life

Transcosmos is taking the lead on this initiative's overall planning and production, ensuring an engaging in-game experience for players. The company aims to create a magical environment that reflects Tamagotchi's spirit and history, allowing both seasoned fans and newbies to find joy in their experience. This includes interactive features that introduce players to Tamagotchi's diverse universe.

Additionally, a special linked event will coincide with a real-world celebration—the