Mugi Fest 2025
2025-10-23 05:17:45

Mugi Fest 2025: Celebrate Japan's Fresh Wheat Harvest with Unique Delicacies

Experience Mugi Fest 2025: A Unique Celebration of Fresh Wheat



The annual Mugi Fest 2025 will be held on November 16, 2025, at the Shibuya Sakura Stage in Tokyo, hosted by the NPO Shinmugi Collection. This food festival, now in its ninth year, celebrates the newly harvested wheat from Japan. It brings together bakers, ramen chefs, pasta makers, farmers, and milling companies to honor and taste the incredible flavors of “Shinmugi,” or fresh wheat.

Background and Significance of Mugi Fest


Since its inception in 2015, Mugi Fest has aimed to showcase the versatility and quality of Japanese wheat selection, appealing to food lovers and agricultural enthusiasts alike. With sold-out tickets and products in previous years, the event consistently attracts thousands of attendees eager to sample a variety of wheat-based dishes. In 2024 alone, more than 2,200 visitors relished in the delightful offerings, from bread and pizza to ramen.

Exciting Offerings at Mugi Fest 2025


The festival this year boasts over 20 renowned bakeries presenting unique fresh wheat bread, alongside collaborations that will excite any culinary enthusiast. Here are some highlights to look forward to:

1. Fresh Wheat Ramen × Fresh Wheat Bread


Attendees can experience a one-of-a-kind collaboration between Japanese Ramen Noodle Lab Q and 76pain, combining their specialties into a single dish that pairs fresh noodles with two varieties of freshly made bread. This exclusive offering will only be available at the Mugi Fest.

2. Fresh Wheat Workshops


The festival will also host hands-on workshops centered around fresh wheat, where top industry chefs like Iida Shoten and Pizzeria Galleria da Filippo will guide participants through tasting and cooking experiences. This engaging format allows attendees to discover the rich flavors and textures of Shinmugi firsthand.

3. Fresh Wheat Bread Sale


A special marketplace will feature high-quality fresh wheat breads from member bakeries of the Shinmugi Collection. Given their popularity, these limited-time offerings sell out quickly, so attendees should arrive early!

4. Fresh Wheat and Wine Pairing


This year, Mugi Fest introduces an exciting pairing experience with popular venues like Parlor Ekoda and Chest, who will offer a selection of fresh wheat bread alongside handpicked wines. This innovative pairing proves that fresh wheat can elevate any meal.

5. Shinmugi Collective Talks


This forum will feature discussions among wheat producers, millers, and chefs, focusing on the wheat supply chain and its impact on culinary arts. Attendees can sample baked goods while engaging in meaningful conversations about the wheat industry’s future.

Why Attend Mugi Fest 2025?


Mugi Fest provides an opportunity to celebrate Japan's agricultural bounty while indulging in delicious food prepared by talented artisans. With each offering designed to highlight the fresh wheat theme, this event promises an immersive experience that appeals to all senses.

Event Details


  • - Name: Mugi Fest 2025
  • - Date: November 16, 2025, 11:00 AM - 6:00 PM
  • - Location: Shibuya Sakura Stage, Tokyo (Directly connected to JR Shibuya Station)
  • - Admission: Free, except for certain workshops and events that require tickets available on the official Mugi Fest website.

Mugi Fest is not only a celebration of food but also a reminder of the importance of supporting local farmers and producers. Make sure not to miss out on this unique gastronomic event that showcases the best of Japan’s fresh wheat offerings!


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Topics Consumer Products & Retail)

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