#USA #New York #Leadership Team #My Code #Amani Duncan

My Code Revamps Leadership Team with Strategic Appointments

My Code, an influential media and marketing agency focused on growth audiences, has recently announced the addition of three key leaders to its executive team, marking a new chapter in its ongoing growth strategy. Under the leadership of CEO Amani Duncan, this restructuring aims to further elevate the brand's ability to connect with culturally influential and rapidly expanding consumer segments.

Expanding Expertise to Drive Revenue and Growth

The newly appointed executives are Luis Romero as Chief Revenue Officer, Ying Miao as Chief Financial Officer, and the promotion of Dave LiCalzi to Chief Operating Officer. Each leader brings a wealth of experience and knowledge that is expected to enhance My Code's operational capabilities and financial growth strategies.

Luis Romero, the newly appointed Chief Revenue Officer, comes to My Code with more than two decades of experience in identifying growth opportunities, particularly within culturally-driven businesses. His previous roles include serving as Executive Vice President of Sales at Canela Media and Senior Vice President of Sales for The Guardian. Romero's primary focus will be leading My Code's revenue strategy to foster new partnerships across the publisher network, thereby accelerating new business opportunities.

Ying Miao, named Chief Financial Officer, has over 17 years in transforming businesses into high-performing entities. Previously, she served as CFO of Converge, where she adeptly addressed significant challenges in performance marketing. Miao has been recognized for her excellence, receiving the title of Marketing Industry CFO of the Year from the Influential Business Woman Awards. In her new role at My Code, she will be building the infrastructure to support scaling operations and investment in media and creative services.

Dave LiCalzi, who previously held the position of Senior Vice President of Product Marketing and Client Solutions, is now promoted to Chief Operating Officer. With over 25 years of industry experience, LiCalzi's background includes leadership roles at high-profile companies such as The Arena Group, Paramount, and ESPN. He will focus on harmonizing company-wide operations to ensure My Code's teams work cohesively to translate strategy into effective market execution.

Leadership Vision and Market Goals

Amani Duncan, CEO, expressed confidence in her team’s capabilities to elevate My Code's operations. “Luis, Ying, and Dave are all exceptional professionals whose expertise will make a significant impact on our clients. Their collective knowledge provides us with a unified operational viewpoint, which in turn shortens the distance between client needs and our deliverables,” she emphasized. Duncan underscored the importance of targeting growth audiences in today's market, reinforcing My Code's commitment to leading in this area.

My Code has established itself by partnering with many of the world's top brands, including Fortune 100 companies. The revamped executive team is set to build on existing momentum, enhancing what culturally relevant marketing can offer to clients willing to invest in understanding and connecting with their audiences.

About My Code

My Code is a culture-first media company and marketing agency that excels in connecting brands with growth audiences—predominantly multicultural and multigenerational consumers representing the fastest-growing market segments in the U.S. The company leverages its award-winning creative services, including the Remezcla Agency and Studio, alongside owned media properties such as HipLATINA, La Opinión, and El Diario. My Code’s strategic publisher network spans multiple channels, including CTV, digital, social media, audio, and experiential formats, empowering brands to authentically engage and drive measurable growth among diverse audiences.

To learn more about My Code and their innovative marketing strategies, visit mycodemedia.com.

Conclusion

With this new leadership team in place, My Code is well-positioned to raise the standard for culturally relevant marketing, driving not only their growth but also that of their esteemed partners in the process.