FamilyMart Launches Exciting New Summer Noodle Options with Famous Shops' Supervision
As the temperature rises above 25°C, a refreshing bowl of cold noodles becomes a must-have for many. In response to the increasing warmth, FamilyMart is rolling out a revamped edition of their popular 'Delicious Noodles' series, which highlights the quintessential summer dish of cold noodles, supervised by famous restaurants such as 'Ganja' and 'Shin-Shin'. This delightful lineup will be available nationwide across approximately 16,300 FamilyMart stores starting from May 13, 2025.
On May 20, 2025, FamilyMart is introducing two exciting new dishes: 'Ganja's Cold Seafood Pork Bone Mazesoba' and 'Shin-Shin's Supervised Hakata Yakisoba', both renowned for their flavor and quality. Additionally, all types of cold udon noodles are receiving an upgrade in their noodle composition, ensuring a premium texture with the use of high-quality Hokkaido wheat.
The launch of these dishes comes after analyzing the correlation between soaring temperatures and sales of cold noodles. On May 18, 2025, when Tokyo's temperature reached 27.1°C, sales particularly soared. The data shows that from May 13 to May 19, the average maximum temperature was 25.4°C, leading to a significant 151% increase in sales compared to the previous week's average. This trend underscores how higher temperatures directly boost the popularity of cold noodle dishes, making them a sought-after option during summer.
1. Ganja Supervised Cold Seafood Pork Bone Mazesoba (Price: ¥554, including tax: ¥598)
- This dish captures the rich flavor reminiscent of Ganja's celebrated dipping sauce in a hearty noodle form. The thick, chewy medium noodles are complemented by a rich broth made from seafood and pork bone, perfectly pairing with toppings like chashu (braised pork), bean sprouts, and menma (bamboo shoots).
2. Shin-Shin Supervised Hakata Yakisoba (Price: ¥510, including tax: ¥550)
- A delightful yakisoba that reflects the essence of the beloved Hakata street food. This dish features a robust tonkotsu (pork bone) stock enhanced with Worcestershire sauce, capturing the essence of Shin-Shin's unique flavour profile blended with the richness of animal fats and a hint of seafood.
3. Hokkaido Wheat Cold Tanuki Udon / Cold Bukkake Udon (Price: ¥399, including tax: ¥430)
- These udon noodles boast increased elasticity, thanks to the blend of medium strength and preparatory strength flour from Hokkaido. Accompanied by a dashi (broth) made from kelp and bonito flakes, the udon promises to deliver a refreshing and savory taste.
In addition to these offerings, two types of cold noodles that can be easily prepared in a microwave are set to launch on May 20, 2025. These microwaveable cold noodles allow busy customers to enjoy a chilled meal without the need for prep work like setting up cold water or ice. With the option to store these noodles in your freezer, they're a perfect solution for those hot summer days when going out is less appealing.
To celebrate the launch of the new noodles, FamilyMart has announced several promotions:
As FamilyMart continues to strive for excellence with its motto, "You and FamilyMart, together as one", they aim to be an essential part of the community by providing convenience and delicious food tailored to the customers' needs. This summer, indulge in the refreshing and savory flavors of FamilyMart's new cold noodles and make your warm days even better!
New Cold Noodle Offerings
On May 20, 2025, FamilyMart is introducing two exciting new dishes: 'Ganja's Cold Seafood Pork Bone Mazesoba' and 'Shin-Shin's Supervised Hakata Yakisoba', both renowned for their flavor and quality. Additionally, all types of cold udon noodles are receiving an upgrade in their noodle composition, ensuring a premium texture with the use of high-quality Hokkaido wheat.
The launch of these dishes comes after analyzing the correlation between soaring temperatures and sales of cold noodles. On May 18, 2025, when Tokyo's temperature reached 27.1°C, sales particularly soared. The data shows that from May 13 to May 19, the average maximum temperature was 25.4°C, leading to a significant 151% increase in sales compared to the previous week's average. This trend underscores how higher temperatures directly boost the popularity of cold noodle dishes, making them a sought-after option during summer.
Highlights of New Menu Items
1. Ganja Supervised Cold Seafood Pork Bone Mazesoba (Price: ¥554, including tax: ¥598)
- This dish captures the rich flavor reminiscent of Ganja's celebrated dipping sauce in a hearty noodle form. The thick, chewy medium noodles are complemented by a rich broth made from seafood and pork bone, perfectly pairing with toppings like chashu (braised pork), bean sprouts, and menma (bamboo shoots).
2. Shin-Shin Supervised Hakata Yakisoba (Price: ¥510, including tax: ¥550)
- A delightful yakisoba that reflects the essence of the beloved Hakata street food. This dish features a robust tonkotsu (pork bone) stock enhanced with Worcestershire sauce, capturing the essence of Shin-Shin's unique flavour profile blended with the richness of animal fats and a hint of seafood.
3. Hokkaido Wheat Cold Tanuki Udon / Cold Bukkake Udon (Price: ¥399, including tax: ¥430)
- These udon noodles boast increased elasticity, thanks to the blend of medium strength and preparatory strength flour from Hokkaido. Accompanied by a dashi (broth) made from kelp and bonito flakes, the udon promises to deliver a refreshing and savory taste.
Convenient Frozen Options
In addition to these offerings, two types of cold noodles that can be easily prepared in a microwave are set to launch on May 20, 2025. These microwaveable cold noodles allow busy customers to enjoy a chilled meal without the need for prep work like setting up cold water or ice. With the option to store these noodles in your freezer, they're a perfect solution for those hot summer days when going out is less appealing.
Upcoming Promotions
To celebrate the launch of the new noodles, FamilyMart has announced several promotions:
- - Customers purchasing designated noodle products will receive a ¥50 discount coupon for their next noodle purchase, providing an incentive to enjoy these delicious offerings regularly.
- - Additionally, customers can enter a Follow & Reply Campaign on FamilyMart's official social media to stand a chance of winning a ¥10,000 QUO card by sharing their favorite supervised noodles from FamilyMart.
Conclusion
As FamilyMart continues to strive for excellence with its motto, "You and FamilyMart, together as one", they aim to be an essential part of the community by providing convenience and delicious food tailored to the customers' needs. This summer, indulge in the refreshing and savory flavors of FamilyMart's new cold noodles and make your warm days even better!
Topics Consumer Products & Retail）
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