#London #Mulberry #Roxanne #Cynthia Erivo

Mulberry Revives the Iconic Roxanne Handbag

On September 8, 2025, the renowned British lifestyle brand, Mulberry, unveiled a reimagined version of its signature Roxanne handbag, a defining accessory of the 2000s. This launch is accompanied by a visually stunning campaign shot by Tim Walker, featuring the remarkable Cynthia Erivo, known for her work in film and multiple award-winning performances in theatre and music.

The original Roxanne was launched in 2004, quickly becoming a favorite among celebrities such as Kate Moss, Alexa Chung, and Mary-Kate Olsen. The new collection expands upon the original design while offering modern updates across four family styles. Fans of the classic design can still purchase the original model through the Mulberry Exchange program, ensuring that the legacy lives on.

The revamped Roxanne and Small Roxanne maintain the punk and Y2K essence that people loved in the original but incorporate brass buckles and refined details that elevate the handbags to a new level of sophistication. Both styles are versatile, with the option to wear them as shoulder bags or crossbody styles, meticulously crafted by skilled artisans using a complex pattern involving 44 unique pieces.

In addition to these styles, the collection introduces the Roxanne Shoulder and Mini Roxanne Shoulder, characterized by their lightweight, functional design and clean silhouette. The brass buckle accentuates the handbags' aesthetic, fostering an overall sense of elegant functionality.

The campaign, showcasing Erivo, was styled by the legendary Kate Fellowes and beautifully captures fantastical elements with vibrant colors and imaginative settings, such as rope swings and cozy fireplaces, which complement the bags’ design ethos. Together, they create an enchanting world reflecting the playfulness of the Roxanne bag.

Moreover, a video series titled Mulberry Moments will be launched alongside the campaign. This series includes conversations with fashion designer and podcast host Reto Omondoi, where Erivo shares her first experiences with Mulberry, her memories of London, and explores the emotional power of fashion.

Cynthia Erivo's enthusiasm shines through in her statements regarding the campaign:

“Mulberry has always represented an aspirational statement bag for me, growing up in London. Being a part of this moment is incredibly special. The campaign captures the rebellious yet romantic spirit of Roxanne, embodying my personal style. Fashion is authentic self-expression and a beautiful collaboration. I am thrilled to partner with this iconic British brand that values creativity, craftsmanship, and community.”

Mulberry's commitment to sustainability is highlighted by their recent achievement of B Corp certification in 2024, showcasing their high standards for environmental and social responsibility. They maintain their promise of sustainability throughout the collection, ensuring all leather is sourced in a carbon-neutral manner, with offsets executed through partnerships with organizations like the World Land Trust.

Since its launch on September 8, prices for the Roxanne collection start at 146,300 yen, with various styles and colors.

• - Roxanne Shoulder in Black: 275,000 yen
• - Small Roxanne in Juniper Green: 238,700 yen
• - Small Roxanne in Oak: 238,700 yen
• - Small Roxanne in Chocolate: 220,000 yen
• - Mini Roxanne in Black: 183,700 yen
• - Mini Roxanne in Oak: 201,300 yen
• - Mini Roxanne Shoulder in Black: 146,300 yen
• - Mini Roxanne Shoulder in Juniper Green: 146,300 yen

The Mulberry Exchange program, established in 2020, promotes a circular economy by allowing customers to trade in their Mulberry bags for gift vouchers. These bags are restored by craftsmen in Somerset, UK, and resold as part of the