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Omnisend Enhances Ecommerce Reporting Features

Omnisend, a leading ecommerce marketing platform, has unveiled significant upgrades to its reporting functionalities aimed at enhancing how ecommerce merchants assess their marketing efforts. The new features allow users to comprehensively analyze their performance across various channels, including emails, SMS, and push notifications. This innovation follows a successful beta testing period and promises to revolutionize the way businesses utilize data in their marketing strategies.

Comprehensive Performance Comparison

With the latest upgrades, users can now effortlessly compare the performance of different marketing channels. This capability allows businesses to identify their most effective revenue drivers and make informed decisions to maximize their return on investment. The updated dashboard provides the ability to analyze historical performance over any customized period along with comparisons of revenue generated across channels, all in a single view.

Zygimantas Eirosius, Product Manager at Omnisend, emphasized the importance of user feedback during the beta testing phase. After receiving positive insights, the features are now available to all customers without requiring any manual upgrades. "The new reporting engine will help our clients analyze their data more intuitively and make better decisions on their continual journey to increase revenue," he stated.

In-Depth Campaign Analysis

The reporting dashboard not only focuses on overall performance but also delves deeper into individual campaigns and automated workflows. Businesses can view detailed metrics regarding engagement and deliverability, allowing them to assess the effectiveness of their marketing strategies. New metrics, such as placed order rate and revenue per message, offer additional insights into the success of each campaign.

Furthermore, the ability to export campaign and workflow data ensures that merchants can easily share results with their teams and stakeholders. Users will also benefit from contact activity lists that provide precise data for each campaign and workflow report.

User-Friendly Interface

One of the standout features of the new reporting upgrade is its intuitive design. Omnisend has prioritized creating a user-friendly interface that presents data in a straightforward manner, making analytics feel like an integrated part of daily operations. Eirosius remarked, "We designed our interface to be as intuitive as possible. Now, with consistent metrics across all campaigns and channels, analytics will instantly feel like a natural extension of work. No fluff, no fancy marketing words. Just clear, practical reports with the terms our customers know."

This thoughtful approach to data presentation aligns with Omnisend’s mission to equip ecommerce marketers with powerful yet streamlined tools that foster growth and engagement in their online businesses.

Automatic Updates for All Users

Starting today, all Omnisend customers can access these enhanced reporting functionalities seamlessly. The platform’s commitment to continuous improvement and adaptation to user needs highlights its role as a vital resource for ecommerce businesses looking to thrive in the digital marketplace.

About Omnisend

Omnisend is an innovative email and SMS marketing platform designed specifically for ecommerce. It offers a suite of robust features that help online retailers grow their businesses efficiently, including one-click integrations with major ecommerce platforms, pre-made automation email templates, and round-the-clock customer support. With over 100,000 merchants leveraging Omnisend to enhance their marketing efforts, the platform aims to dispel the myth that effective marketing must be costly.

Omnisend continues to focus on driving meaningful engagement and revenue for its clients through powerful tools and services tailored to the needs of the ecommerce landscape.