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Itential's AUTOMATEx Partner Program: Driving Change in Network Automation

Itential, a recognized leader in network automation and orchestration software, recently unveiled its AUTOMATEx Partner Program. This new initiative aims to empower partners in navigating the increasingly complex landscape of network automation solutions, as the global market for these services is expected to surpass $30 billion.

Network automation has evolved into a critical component for enterprises aiming for better operational efficiency, scalability, and adaptation to technological advancements. However, many organizations grapple with the intricacies of adopting automation due to a lack of expertise and adequate tools. The AUTOMATEx Partner Program directly addresses these challenges by offering a comprehensive and structured approach according to the specific needs of each partner.

A Structured Growth Model

The AUTOMATEx Partner Program is designed with a three-tiered structure that enhances partner engagement through tailored experiences. Each tier is crafted to reward partners based on their proficiency, involvement, and sales achievements in the automation domain:

1. Xplorer: Targeted at partners embarking on their journey with Itential, this tier focuses on developing foundational automation sales capabilities while identifying initial sales opportunities.
2. Xpert: This tier is for partners that have advanced their technical skills and are actively creating solutions based on Itential’s innovative platform.
3. Xcelerator: The pinnacle of the program meant for partners who are consistently driving multiple engagements with clients each month and showcasing extensive technical know-how in automation.

As partners progress through these tiers, they gain access to an array of benefits including skills certification, shared leads, co-marketing funds, and resale permissions. This tiered approach ensures that partners receive the necessary support to propel their automation and orchestration practices forward, thereby maximizing revenue potential.

Support for Partners

Through this new program, Itential demonstrates its commitment to equipping partners with the tools and resources needed for success. By offering competitive profit margins and tailored incentives, the program prioritizes increasing partner profitability. Some of the key benefits of the AUTOMATEx Partner Program include:

• - Sales and Technical Enablement: Partners are provided with extensive training to independently sell and deploy Itential’s groundbreaking solutions effectively.
• - Joint Go-to-Market Initiatives: The program collaborates with partners to align strategies with industry-specific verticals and enterprise automation objectives, ensuring a highly targeted approach.
• - Lead-Generation and Marketing Programs: Partners will benefit from dedicated marketing support, designed to aid them in building their sales pipelines and expanding their automation practices.

Partners' Perspectives

Industry leaders have expressed positive sentiments regarding the AUTOMATEx program. For instance, David K. Olzak, Chief Revenue Officer at HighPoint, stated that the program equips them with the necessary resources and expertise to enhance their service offerings significantly.

Likewise, Eric Updegrove from Fierce Software remarked that expanding their partnership with Itential through the AUTOMATEx program represents a transformative opportunity. He emphasized that this initiative helps public sector agencies modernize their networks, optimize operations, and comply with evolving security requirements.

Conclusion

As enterprises globally face the challenges of increasing network complexity, the role of automation becomes indispensable for achieving agility and operational efficiency. Itential’s AUTOMATEx Partner Program not only broadens the reach of its automation solutions but also fosters an ecosystem where partners can thrive by delivering impactful services. Through education, enablement, and strategic support, Itential is laying the groundwork for its partners to play a pivotal role in the future of network automation.

For further details about the AUTOMATEx Partner Program, visit Itential's official website.