Transforming STEM Representation: Tegan Digital's Role in the IF/THEN Initiative

Tegan Digital Champions Women in STEM through IF/THEN® Initiative

In a significant move towards enhancing female representation in the fields of science, technology, engineering, and mathematics (STEM), Tegan Digital has recently undertaken the redesign of the IF/THEN® initiative’s website. This revamped platform, under the auspices of Lyda Hill Philanthropies, aims to amplify the visibility of women within STEM and inspire future innovators.

A New Digital Platform for a New Generation

Launched on April 7, 2025, the redesigned IF/THEN® website is designed to serve as a dynamic hub for role models, educators, and aspiring scientists. Its user-friendly interface enhances storytelling, facilitating the sharing of impactful narratives that showcase real women making significant contributions in STEM fields. The platform is built on the belief that representation matters.

Margaret Black, managing director at LH Capital, emphasizes this importance stating, "Representation in STEM is more crucial than ever. The new website will act as a powerful tool to engage and inspire young minds. By shining a spotlight on women in STEM, we are breaking down barriers and fostering a future where every girl can envision herself making a difference."

Enhancing Accessibility and Engagement

The improvements made to the IF/THEN® website reflect a commitment to making STEM role models more accessible. With intuitive navigation, high-impact visuals, and various integrated resources, the new platform supports its mission to empower young girls to consider careers in STEM. Tegan Digital collaborated closely with the initiative to ensure that the new digital experience aligns with its core values. The redesign features interactive content and enhanced accessibility features, ensuring that all users can easily engage with and share the initiative’s impactful resources.

John Herrington, a partner at Tegan Digital, stated, "At Tegan, we believe in the transformative power of storytelling. Working with IF/THEN® is an honor, and we are excited to further their mission of showcasing significant STEM role models. This platform aims not only to inform but to inspire, ensuring that young women recognize the opportunities available to them in these fields."

The Vision of IF/THEN®

The IF/THEN® initiative, founded in 2019 by Lyda Hill Philanthropies, is dedicated to advancing women's roles in STEM by empowering current innovators and inspiring the next generation of leaders. The initiative seeks to shift cultural perceptions among young girls, opening their eyes to the potential of STEM careers. This includes funding and elevating women as role models, collaborating with entertainment, fashion, sports, and business sectors to spotlight the significance of STEM, and portraying women in these fields positively through media and educational experiences.

Among its many projects, IF/THEN® has produced an Emmy-nominated television series titled "Mission Unstoppable," created the IF/THEN® Collection—an extensive free library offering photos and videos of diverse women in STEM, and launched the #IfThenSheCan — The Exhibit, which features life-sized statues of real women professionals in STEM. Collectively, these efforts have reached hundreds of millions of views, further reinforcing the message that supporting women and girls in STEM can lead to global change.

Tegan Digital: A Leader in Digital Marketing Solutions

Based in Dallas, Texas, Tegan Digital positions itself as a digital-first, full-service marketing and advertising agency. Over its 14 years, Tegan has partnered with various organizations, from startups to Fortune 100 companies, creating meaningful digital experiences. Recent collaborations include clients like Safe Harbor Marinas and the Dallas Museum of Art. Tegan’s achievements have been recognized in various prestigious lists, including Inc. 5000’s Fastest Growing Private Companies for two consecutive years.

In conclusion, the unveiling of the redesigned IF/THEN® platform signifies a crucial step forward in the movement to increase female representation in STEM. Through this initiative, Tegan Digital continues to play a vital role in shaping a future where every girl can visualize herself as a leader in these essential fields.