Chipotle Unveils Adobo Ranch Dip, Its First New Flavor in Five Years

Chipotle Unveils Adobo Ranch Dip: Exciting New Flavor for 2025

Chipotle Mexican Grill is stepping up its game this summer with the introduction of its highly anticipated new product, Adobo Ranch. This dip, featuring a smoky and spicy twist, marks the brand’s first new flavor launch since their well-received Queso Blanco five years ago. Made fresh daily in Chipotle locations, Adobo Ranch will bring an exciting new addition to the menu that fans can enjoy beginning June 17 across various locations in the U.S. and Canada.

The unique blend of ingredients in Adobo Ranch combines adobo peppers with sour cream, alongside an array of herbs and spices, creating a taste that is both crave-worthy and versatile. Chipotle recognizes that dipping sauces are increasingly popular among consumers, with ranch overtaking ketchup as America’s most beloved condiment in 2024. This new offering is expected to cater to that growing trend and to satisfy customers looking for something fresh and flavorful.

Chris Brandt, the President and Chief Brand Officer at Chipotle, expresses the brand's enthusiasm for this launch, emphasizing the cultural phenomenon ranch has become, particularly among younger generations. He notes, “Our new Adobo Ranch taps into this passion, giving fans a craveworthy way to customize their Chipotle order with a completely new flavor.” The brand aims to connect with fans who enjoy not only the traditional dipping methods but also exploring new culinary combinations.

In addition to enjoying it with burritos and bowls, Chipotle’s Vice President of Culinary, Nevielle Panthaky, recommends some creative ways to experience Adobo Ranch; for instance, using it as a dip for a hand-crafted quesadilla or seasoning tortilla chips and using it to scoop into a burrito bowl for a delightful burst of flavor in every bite. The possibilities seem endless for those looking to elevate their dining experience at Chipotle.

Special Offer for Chipotle Rewards Members

To celebrate the launch, Chipotle is offering an exciting promotion for its Chipotle Rewards members. On the launch day, June 17, guests can enjoy a free side of Adobo Ranch with the purchase of any regular-priced entrée. To qualify, members must enroll in the Chipotle Rewards program by 11 p.m. local time on June 16. New members will also receive an instant offer for free guacamole, providing additional incentive to join the rewards program.

This offer is available exclusively at participating Chipotle locations and can be redeemed in-store or via the Chipotle mobile app or website. As Chipotle encourages the use of its app for tracking points and redeeming rewards, it is evident that they are invested in enhancing customer experience and streamlining the process of enjoying their foods.

With nearly 3,800 restaurants worldwide, Chipotle has made a concerted effort to provide high-quality food made from responsibly sourced ingredients, with a commitment to avoiding artificial additives. As a leader in the fast-casual dining sector, Chipotle is continuously innovating and evolving to meet customer preferences while maintaining its core values of serving real food.

As the anticipation grows for the Adobo Ranch launch, food enthusiasts and loyal customers alike are eager to indulge in the brand’s latest creation. With its bold flavor and commitment to quality, Adobo Ranch promises not just a dip but an experience that aims to enhance every meal at Chipotle.

For more information about Chipotle and to place an order, check out Chipotle’s official website.