#United States #New York #BigID #Google CMP #Consent Management

BigID's Google CMP Certification: A Game Changer in Consent Management

In a significant milestone for data privacy and management, BigID has announced its certification for the Google Consent Mode v2, marking it as the first Data Security Posture Management (DSPM) platform to achieve this recognized standard. As privacy regulations tighten globally, this certification not only strengthens BigID's position as a leader in the industry but also sets a new standard for how organizations handle cookie and consent management.

Understanding the Impact of the Certification

The importance of having a certified Consent Management Platform (CMP) cannot be overstated. With Google Consent Mode v2, businesses gain enhanced control over user data used for advertising purposes. Organizations without a certified CMP expose themselves to potential risks, including:

• - Loss of access to critical audience targeting and remarketing capabilities.
• - Gaps in measuring performance and attribution
• - Reduced advertising reach and revenue from Google’s advertising solutions.

BigID's certification assures that organizations can meet Google's updated requirements while remaining compliant with the EU's Digital Markets Act. Businesses leveraging BigID’s CMP will sustain continuous access to essential advertising platforms like Google Ads, Google Analytics, Display & Video 360, and Floodlight, ensuring they can maintain optimal advertising performance even within regulated markets.

A Unique Offering in the Market

While numerous vendors provide cookie and consent management solutions, BigID's CMP offering stands out. It is not just a tool for compliance; it integrates end-to-end privacy management capabilities that encapsulate consent, compliance, and data security in one platform. Some outstanding features include:

• - First Privacy-first DSPM: Uniquely combines data security posture management with privacy and consent operations, addressing both compliance and data integrity.
• - Fastest Time-to-Compliance: BigID simplifies the implementation of Google Consent Mode v2, allowing customers to deploy it in mere seconds using pre-built Google Tag Manager templates.
• - Embedded Data Discovery: With advanced discovery and classification capabilities, users gain richer insights and greater control over the consent data.
• - Automatic Compliance Updates: Continuous adaptation to Google’s policy changes is maintained through an automated capability, relieving organizations from manual compliance tasks.

Rodrigo Irarrazaval, Sr. Director of Product Management at BigID, shared, "We are proud to be the first DSPM platform certified for Google Consent Mode v2. This certification reflects our mission to simplify consent and privacy management while giving customers the flexibility, automation, and visibility they need to stay compliant at scale."

Commitment to Privacy Excellence

BigID's CMP not only aligns with critical privacy regulations but also minimizes operational disruptions, allowing organizations to manage their advertising strategies effectively. It encourages:

• - Maintaining Access to Google Platforms: Businesses can enforce compliance, avoiding any potential disruptions to services.
• - Streamlining Consent Implementation: Deployment of consent banners becomes effortless using the GTM tag template provided by BigID.
• - Quick Adaptation to Policy Changes: Businesses can respond promptly to Google's policy revisions thanks to the auto-update feature.
• - Enhanced Privacy Posture: Going beyond mere compliance, organizations are empowered to reinforce their overall privacy strategy with unified visibility and control.

With the certification now in place, BigID’s CMP is ready and available for enterprises striving to uphold compliance, mitigate privacy risks, and ensure seamless advertising operations across regulated environments. Additionally, BigID is certified by the IAB for TCF v2.2 compliance, supporting Global Privacy Control (GPC) standards, and setting a high bar for excellence in consent management and data privacy.

Organizations interested in experiencing BigID’s CMP can find demonstrations at notable events such as the IAPP Global Privacy Summit or visit BigID’s website for comprehensive insights.

In conclusion, as data privacy continues to gain prominence in organizational frameworks, BigID’s Google CMP certification is a significant evolution that aids businesses in navigating the intricate compliance landscape. This development once again underscores BigID's steadfast commitment to empowering organizations through advanced, user-centric data management solutions.