#Japan #Tokyo #01:00ne #Tokyo Vintage #T-Shirt Culture

Japan's New Hub for Vintage T-Shirts

On November 11, 2025, Harajuku, Tokyo will unveil '01:00ne', the largest vintage T-shirt specialty store in Japan. Operated by ONE Corporation, which specializes in buying and selling vintage T-shirts and Chrome Hearts, this shop promises to become a must-visit destination in the heart of fashion culture.

The Surge of Vintage Tee Culture

The global fascination with vintage T-shirts has skyrocketed in recent years, largely fueled by celebrities like Kanye West, Travis Scott, and Justin Bieber, who favor designs from the 90s to 2000s. These T-shirts offer unique designs and a sense of history that mass-produced items simply cannot replicate, making them not only fashionable statements but also collectible pieces.

Japan's meticulous preservation and management of vintage culture have positioned it as a new epicenter for vintage T-shirts. Some rare models can sell for tens of thousands to over a million yen, attracting collectors and investors alike, as both a cultural phenomenon and a sound investment. This convergence of aesthetic appreciation and economic value has given rise to a thriving market centered in Japan.

The Thrill of the Search

At '01:00ne', the journey of finding the perfect piece is as thrilling as the items themselves. Once you step inside, you will be greeted by an astonishing array of selections. The store will feature T-shirts sourced from America, Europe, and Asia, embodying a journey through time and geography. Rare vintage items, priced anywhere from 10,000 yen to over 1 million yen, will fill the shelves, creating a unique shopping experience reminiscent of a global adventure.

The total inventory value will exceed an extraordinary 200 million yen, establishing '01:00ne' as the leading hub for vintage T-shirt culture in Japan.

A Gallery-Like Atmosphere

The store's design is striking, with white walls and industrial concrete flooring, allowing T-shirts to be displayed as if they were art pieces. Vintage T-shirts will hang from the ceiling and be showcased in refrigerator-style cases, creating a stunning contrast between the futuristic vibe of a convenience store and the serene atmosphere of an art gallery.

These T-shirts are not mere products; they are archived representations of eras and sensibilities—rock bands, movies, designer brands, and cultural icons, each piece radiating the energy of the past.

Future Endeavors

Beyond retail, '01:00ne' aims to become a cultural hub where music, film, fashion, and all forms of culture intersect. The store will host exclusive events, collaborate with brands, and develop original lines while linking online initiatives. This initiative aims to foster a thriving community that spans generations and genres.

From Harajuku to the world, '01:00ne' intends to redefine what vintage culture signifies today.

Company Overview

Founded by Shuhei Tada, ONE Corporation has quickly gained traction within the vintage T-shirt market since launching its online presence in November 2023. With an eye for curation and a commitment to quality, the company successfully transitioned from online to offline experiences, delivering exceptional products through numerous pop-up events.

For details on the latest offerings and events, visit their Instagram page or their official online store.