Nothing Bundt Cakes Marks Major Milestone with 700th Bakery Opening in Texas

Celebrating a Sweet Milestone: 700th Bakery Opening

Nothing Bundt Cakes, well-known for its handcrafted desserts, has proudly opened its 700th bakery in Rosenberg, Texas. This milestone marks a significant achievement for the company, showcasing its rapid expansion and solidifying its position as the largest specialty cake chain in the United States. Founded in 1997 and headquartered in Dallas, Texas, Nothing Bundt Cakes specializes in a variety of delectable treats, including their beloved Bundt Cakes, Bundtlets, and Bundtinis®.

In just a few years, the brand has seen tremendous growth, boasting bakeries in over 40 states and Canada. The recent opening is part of the company's enhanced strategy for expansion, with plans to open even more locations in the coming years. In fact, 2024 alone saw 101 new bakery openings, a pace the company aims to match in the current year. As of 2025, the Rosenberg location becomes the company’s 40th debut, further testament to its dynamic growth trajectory.

CEO Dolf Berle attributed the company’s success to changing customer preferences, particularly among Gen Z consumers who are increasingly embracing smaller dessert options. According to Berle, “With the strong desire guests have to show care and kindness to their loved ones, coupled with the increasing trend of enjoying 'little treats', Nothing Bundt Cakes is thriving like never before.” The brand has effectively capitalized on the trend of “snackification,” shifting American dietary habits towards enjoying delectable snacks throughout the day. This approach aligns seamlessly with their offerings of mini and individual-sized cakes.

The brand’s innovative spirit is evident in their recent introduction of exclusive pop-up flavors. One such flavor, Churro Dulce de Leche, is available solely in personal-sized Bundtlet cakes, allowing fans to experience a unique taste without the commitment of a larger cake. Moreover, partnerships with popular brands such as OREO® and REESE'S® have proven successful in attracting new customers and delighting loyal ones.

As part of its future goals, Nothing Bundt Cakes aims to reach the impressive milestone of 1,000 bakery locations by 2027. With a solid foundation of flavor innovation and a commitment to digital enhancements, the brand is focused on making celebratory moments even more memorable. They continue to elevate customers’ cake-buying experiences, emphasizing the importance of “treating yourself” alongside meaningful human connections.

In addition to achieving significant sales growth, Nothing Bundt Cakes has garnered impressive accolades. It was named America’s #1 favorite food brand in Technomics' review, and it also ranked as Yelp's fifth fastest-growing brand recently. Such achievements reflect an ongoing customer love affair with the brand, explicitly shown through social media engagement and testimonials.

Whether it’s for birthdays, weddings, corporate events, or simply indulgent moments, Nothing Bundt Cakes seeks to provide joy with every bite. As they continue to expand their reach and innovate within the dessert realm, the brand remains a beloved choice for those looking to celebrate special occasions or indulge in little treats that warm the heart.

For more information regarding franchise opportunities and to explore the menu, visit their official website.