#Ecuador #hybrid SUV #Quito #DFSK #E5 PLUS

DFSK E5 PLUS Makes History in Ecuador

In a groundbreaking move for the Latin American automotive market, DFSK, the New Energy Vehicle (NEV) brand under the SERES Group, has officially launched the E5 PLUS, a medium-sized plug-in hybrid SUV, in Ecuador. This launch marks a significant milestone for DFSK's strategic expansion in the region.

The official introduction occurred through a strategic partnership between DFSK and Automekano, a leading automotive company in Ecuador. This collaboration aims not only to enhance the product lineup offered by DFSK but also signals a commitment to sustainable mobility practices and cutting-edge technology in vehicle design.

Innovative Design and Performance

The E5 PLUS SUV has successfully passed extensive altitude trials in Ecuador, showcasing its adaptability across various road conditions—ranging from urban roads to rugged mountain terrains. This capability highlights the vehicle’s robust performance in high-altitude environments, where many conventional vehicles struggle.

Equipped with SERES's Super Electric Hybrid System, the E5 PLUS delivers powerful and stable performance, even in steep mountain roads. The vehicle integrates Frequency Selective Damping (FSD) shock absorbers, which automatically adjust damping forces based on surface conditions, ensuring a smooth ride on rough gravel paths.

Furthermore, the E5 PLUS comes equipped with cutting-edge technologies designed for enhanced driver safety and comfort. Key features include a 360-degree panoramic view and a transparent chassis function, providing drivers with a clear representation of their surroundings, which is especially crucial when navigating through mountainous and sharply curved areas. The vehicle also incorporates an advanced array of sensing technology: it boasts two millimeter wave radars, six ultrasonic radars, and five HD cameras, totaling 13 high-performance perception sensors that deliver real-time information about road conditions. This equips drivers with essential support for safe navigation in complex environments.

Commitment to Sustainable Mobility

The launch of the E5 PLUS is a critical element of DFSK's transition from a product exporter to a pioneering leader in intelligence and new energy vehicles. Since launching the plug-in hybrid technology in Ecuador in August 2024, the DFSK E5 series has gained considerable consumer recognition due to its reliability and performance.

Recent data indicates that the DFSK E5 series secured the seventh position in accumulated sales within Ecuador's hybrid vehicle market from January to October 2025, achieving a market share of 3.9%. The introduction of the E5 PLUS not only enriches DFSK’s product offerings but also reflects the brand's strategic focus on incorporating smarter technologies such as the SERES Super Hybrid System, intelligent cabin design, and chassis optimizations tailored to local needs.

DFSK's mission goes beyond just selling vehicles; the brand strives to empower everyday individuals through accessible intelligent technology, enabling them to become everyday heroes. Santiago Vásconez, the General Manager of Automekano, emphasized, “The arrival of the E5 PLUS represents a commitment to a cleaner, more sustainable future in mobility, reflecting our dedication to Ecuador and our customers.”

Looking ahead, DFSK is not only entrenched in its local commitments but is also preparing to expand into international markets such as Egypt, enhancing its global presence and collaboration with partners worldwide. This ambition to future-proof its offerings ensures that DFSK remains a key player in the rapidly evolving automotive landscape, committed to achieving a greener future through innovation and consumer-centric approaches.