Standard Wellness Welcomes Tiana Arriaga as New VP of Product & Marketing

On February 5, 2025, Standard Wellness Holdings, LLC, a top multi-state cannabis operator, announced the appointment of Tiana Arriaga as its new Vice President of Product & Marketing. In her role, Tiana will lead the company's product strategy, brand development, and marketing initiatives. She will report directly to CEO Jared Maloof.

In a statement, Maloof highlighted Tiana's extensive experience in the cannabis sector and her impressive track record in product development and marketing, stating, "Tiana brings a wealth of experience in cannabis, with a proven track record of success in developing and launching innovative products. Her expertise in brand building, marketing, and bringing new products to market will be invaluable as we continue to expand our product offerings and strengthen our market position."

Prior to her tenure at Standard Wellness, Tiana Arriaga served as Chief Product Officer at Miss Grass, where she orchestrated product strategies across nine markets. Under her leadership, Miss Grass saw the successful expansion of high-quality product categories, which included a premium genetics program and a robust range of solventless offerings. With over two decades of experience in the cannabis industry, Tiana is well-acquainted with the nuances of product development and market positioning.

Expressing her enthusiasm for the new role, Tiana shared, "I am thrilled to join the talented team at Standard Wellness. This company is uniquely positioned to continue its impressive growth, and I look forward to working with the team to develop and launch exciting new products that meet the evolving needs of our patients and consumers."

About Standard Wellness

Established in 2017 in Ohio, Standard Wellness is a vertically integrated cannabis organization operating in markets such as Ohio, Missouri, and Utah, and it also holds cultivation, processing, and dispensary licenses in Maryland. The company has five retail locations under The Forest brand and is recognized as a pioneer in the industry. Notably, they achieved the first-ever legal marijuana sale in Ohio through their Forest Sandusky dispensary and conducted the first delivery to a pharmacy in Utah in February 2020.

Employing approximately 350 staff members, Standard Wellness is committed to enhancing the quality of life for individuals by providing safe and legal access to cannabis for both medical and adult use. The company's commitment to innovation and quality in the cannabis market continues to position it as a leader in the rapidly evolving industry.

In conclusion, the appointment of Tiana Arriaga is a strategic move that illustrates Standard Wellness's intention to bolster its product offerings and brand presence in the competitive cannabis market. As the industry experiences exponential growth, her leadership could drive the company toward new heights in product innovation and consumer engagement.