SHIRO Perfume Introduces New Body Mist for Enhanced Skincare Experience

Introduction to SHIRO's Latest Body Mist

SHIRO has unveiled a revolutionary approach to fragrance with its new body mist, a product designed to offer a delightful blend of scent and skincare. Free from alcohol, this mist leaves the skin feeling soft and hydrated, reminiscent of applying a nourishing body milk, while enveloping the user in a rich aroma.

Historically, perfumes included alcohol to quickly disperse scent, a practice rooted in medieval Europe when fragrances were used mainly to mask body odor. Today, however, perfumes have transformed into a means for individuals to express their unique personalities rather than simply covering up. In this evolving landscape, SHIRO felt inspired to revisit the true essence and potential of fragrance in our lives.

As part of SHIRO's mission to enrich the moments we enjoy scents, they have developed the body mist to ensure it is not only friendly on the skin but also offers a lavish scent experience. The mist features Tamanu oil, which aids in skin hydration while allowing users to bask in their favorite scents, fostering a sense of vitality every time they spray.

Product Lineup

This launch includes a total of 12 fragrances for the body mist, each available in a 60mL bottle at a price of 4,950 JPY (tax included). The light texture of the mist allows for easy application, making it an excellent choice for targeting dry areas without the heaviness often associated with creams or oils. The design also emphasizes portability, allowing users to freshen up their scent or hydrate their skin on the go.

In addition to the body mist, SHIRO is expanding its skincare line, having introduced three selected fragrances from their previously launched collection of seven scents in July. The well-received hand serum, now available in five scents, joins a range of new fragrances for their shampoos, clay hand soaps, and body soaps, creating a complete sensory experience.

Utilizing the Body Mist in Your Routine

Throughout the day, customers can keep the beige-colored body mist and hand serum convenient in their bags for layered fragrances. In the evening, after a long day, they can indulge in the amenities series as a form of self-care, with the treatment offering lasting scent into the next day, transforming their bathrooms into a haven of pleasant aromas. After showering, using the body mist will provide a final touch of hydration and scent to bring peace as one prepares for sleep.

SHIRO believes in self-care as a fundamental part of making others happy. Thus, they continue to create diverse fragrance options designed to add color to everyday life, filling users' routines with joy and fostering a chain reaction of happiness that connects to others.

Schedule

- December 4, 2025: Start of the SHIRO Membership Program, FAST RESERVE (early product reservations).
- December 11, 2025: Launch on the SHIRO online store and at direct retail outlets across the country.

The Creation Philosophy Behind SHIRO

Founded with the simple belief of creating products they would use themselves, SHIRO maintains a holistic approach to cosmetics, encompassing everything from development to sales in-house. Driven by ethical principles, they source unique natural ingredients from around the globe to craft high-quality skincare, makeup, and fragrance items. With direct retail stores throughout Japan, and locations in London, Taiwan, and South Korea, SHIRO’s reach continues to grow, including a strong online presence in various countries.