#Japan #Tokyo #SEEDER #Centric Software #PXM

Seminar Overview: Connecting Hearts and Data in Product Development

On December 12, 2025, from 14:00 to 15:00, Centric Software and SEEDER Inc. will co-host a free webinar focusing on innovative approaches in product development that bridge consumer emotions and data management. As companies face growing challenges in product development and marketing, this seminar will address two crucial paradigms:

1. Understanding Consumer Diversity: How can businesses capture the unique sensibilities and values of diversified consumers and translate them into original product concepts?
2. Streamlining Vast Product Information: What strategies can be employed to systematically organize and rapidly deliver extensive product information to the market?

This webinar will showcase how SEEDER, known for leveraging consumer-driven insights, collaborates with Centric Software, a leader in Global Product Information Management (PIM), to reconstruct the reasons that drive sales from both emotional and structural perspectives.

What Data Captures Consumer Hearts?

Understanding which data resonates with consumers is pivotal. This leads us to the next point: leveraging data to enhance brand experience. The structural organization of product information can reshape how consumers perceive and interact with brands. During the webinar, we will discuss how these integrations can innovate product development and marketing strategies.

The Latest Approaches in Understanding Consumers and Data Basics

Join us as we introduce cutting-edge methodologies to blend consumer insights and information infrastructure, backed by real-world case studies.

Who Should Attend?

This seminar is ideal for individuals engaged in:

• - Initiating consumer-focused product planning and marketing strategies.
• - Strategies in brand management and product development.
• - Exploring PIM, product information management, and data infrastructure enhancements.
• - Creating new value through the integration of emotions and data.

Speaker Introduction

Centric Software
Nobumi Watanabe
VP, Centric PXM - APAC

SEEDER Inc.
Takanori Yoshitomi
Sales & Marketing Manager

About the Co-Host: Centric Software

Centric Software stands out as one of the few vendors offering comprehensive solutions for Product Experience Management (PXM). In today's evolving PIM landscape, where data management evolves to include aspects such as AI, Digital Shelf Analytics (DSA), and regulatory compliance, Centric emphasizes the importance of integrating these elements to enhance competitive strength.

About the Host: SEEDER Inc.

SEEDER specializes in marketing research based on 'N=1 qualitative data' that captures real consumer behavior to provide future insights. The company supports product development and brand strategies through unique consumer groups, referred to as 'tribes'.

For inquiries, please contact:
SEEDER Inc.
Phone: 03-4572-0697
Email: [email protected]
Company Overview: SEEDER Company Profile