Candid's Live Marketing Revolutionizes the Role of AI in Advertising Operations
Candid Platform has made a significant stride in the marketing technology space with the introduction of its Live Marketing platform. This innovative, comprehensive AI-driven environment is tailor-made for the advertising industry and aims to streamline operational tasks like strategy execution, market research, campaign management, and media buying. With this launch, Candid sets out to meet the surging demand for more efficient marketing solutions while ensuring robust data protection measures.
The core essence of the Live Marketing platform lies in its ability to drastically reduce the time and effort required for various marketing operations. With predictions asserting that AI will handle 90 percent of all operational marketing tasks in the near future, Candid is positioning itself at the forefront of this transformation. By allowing advertisers and their agencies to leverage sophisticated AI models, the platform offers unprecedented speed and precision in executing marketing strategies.
Moreover, the platform is designed to be fully secure, providing a protective shield over proprietary data. This security is paramount as advertising agencies often deal with sensitive information, and the assurance of confidentiality can significantly enhance client trust and overall operational effectiveness. Notably, organizations using Live Marketing can relish in the confidence that their data remains protected from third-party breaches.
According to the recent 2026 CMO Barometer, AI is rapidly rising in priority among marketing executives in the Netherlands, with a staggering 47% listing it as their top focus, a leap from just 3% the previous year. While many marketers currently utilize tools like ChatGPT, this fragmented approach has proven inadequate for achieving measurable results. With the Live Marketing platform, Candid addresses this challenge by creating a centralized infrastructure that provides access to leading AI models and specialized agents optimized for marketing.
Gérard Ghazarian, the founder of Candid, shared his vision of the platform, stating that it embodies the conviction he had 18 years ago regarding the necessity for a platform-centric approach in marketing. While AI was non-existent during its inception, the evolution of technology has finally made this ambition realizable. Ghazarian emphasizes that reducing processes that used to span months into mere days is no longer pie in the sky; it's now achievable through integrated AI infrastructure.
Recent research by McKinsey highlights that although 88% of organizations now incorporate AI in their operations, only 6% have managed to deliver tangible financial benefits. This discrepancy is largely attributed to a lack of specialized infrastructure rather than the mere adoption of AI technology. Candid has stepped into this gap, committing to building a robust backbone tailored for marketing and communication processes.
What sets the Live Marketing infrastructure apart are its operational components, which include:
With a dedicated team of over 300 specialists from Candid's agencies, including Brand Potential and STROOM, the infrastructure can also function as a managed service, offering an additional layer of support to advertisers.
Candid's CEO, Rudiger Wanck, underscored the competitive edge that Live Marketing provides to agencies—a synergy of specialized human expertise combined with the agility that an AI infrastructure offers. After a challenging year in 2023, the transition of legacy agencies towards an integrated model has already resulted in substantial operational profit increases of 100% through 2025, illustrating the platform's immediate relevance and effectiveness in the market.
In essence, Candid's Live Marketing stands as a beacon for the future of advertising, helping brands not only navigate but thrive in an AI-dominated landscape. The company's approach offers businesses the necessary tools to streamline their operations, strategically utilize AI, and ultimately achieve their marketing goals more effectively. In a world where every second counts, and precision is paramount, Candid provides the solution that modern advertising needs.
The core essence of the Live Marketing platform lies in its ability to drastically reduce the time and effort required for various marketing operations. With predictions asserting that AI will handle 90 percent of all operational marketing tasks in the near future, Candid is positioning itself at the forefront of this transformation. By allowing advertisers and their agencies to leverage sophisticated AI models, the platform offers unprecedented speed and precision in executing marketing strategies.
Moreover, the platform is designed to be fully secure, providing a protective shield over proprietary data. This security is paramount as advertising agencies often deal with sensitive information, and the assurance of confidentiality can significantly enhance client trust and overall operational effectiveness. Notably, organizations using Live Marketing can relish in the confidence that their data remains protected from third-party breaches.
According to the recent 2026 CMO Barometer, AI is rapidly rising in priority among marketing executives in the Netherlands, with a staggering 47% listing it as their top focus, a leap from just 3% the previous year. While many marketers currently utilize tools like ChatGPT, this fragmented approach has proven inadequate for achieving measurable results. With the Live Marketing platform, Candid addresses this challenge by creating a centralized infrastructure that provides access to leading AI models and specialized agents optimized for marketing.
Gérard Ghazarian, the founder of Candid, shared his vision of the platform, stating that it embodies the conviction he had 18 years ago regarding the necessity for a platform-centric approach in marketing. While AI was non-existent during its inception, the evolution of technology has finally made this ambition realizable. Ghazarian emphasizes that reducing processes that used to span months into mere days is no longer pie in the sky; it's now achievable through integrated AI infrastructure.
Recent research by McKinsey highlights that although 88% of organizations now incorporate AI in their operations, only 6% have managed to deliver tangible financial benefits. This discrepancy is largely attributed to a lack of specialized infrastructure rather than the mere adoption of AI technology. Candid has stepped into this gap, committing to building a robust backbone tailored for marketing and communication processes.
What sets the Live Marketing infrastructure apart are its operational components, which include:
- - Gateway: Provides simultaneous access to all leading large language models (LLMs) and proprietary AI tools, enabling comprehensive engagement with cutting-edge technology.
- - Cortex: An automation and agent platform designed for crafting tailored AI workflows, significantly enhancing operational capabilities.
- - Studio: Specializes in delivering high-quality visual content, animations, sound, and videos, ensuring that marketing materials stand out in today's competitive market.
With a dedicated team of over 300 specialists from Candid's agencies, including Brand Potential and STROOM, the infrastructure can also function as a managed service, offering an additional layer of support to advertisers.
Candid's CEO, Rudiger Wanck, underscored the competitive edge that Live Marketing provides to agencies—a synergy of specialized human expertise combined with the agility that an AI infrastructure offers. After a challenging year in 2023, the transition of legacy agencies towards an integrated model has already resulted in substantial operational profit increases of 100% through 2025, illustrating the platform's immediate relevance and effectiveness in the market.
In essence, Candid's Live Marketing stands as a beacon for the future of advertising, helping brands not only navigate but thrive in an AI-dominated landscape. The company's approach offers businesses the necessary tools to streamline their operations, strategically utilize AI, and ultimately achieve their marketing goals more effectively. In a world where every second counts, and precision is paramount, Candid provides the solution that modern advertising needs.
Topics Consumer Technology）
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