#Japan #Tokyo #Google Analytics #TARS #Mirogos

TARS Enhances Google Analytics Integration

Mirogos Corporation, a subsidiary of Septeni Holdings based in Shinjuku, Tokyo, has unveiled an exciting new feature for its data analysis AI agent, TARS. This function connects seamlessly with Google Analytics, allowing users to perform immediate analysis of data without needing any specialized knowledge. With just a question posed in natural language, users can extract insights from their Google Analytics data effortlessly.

Importance of Google Analytics in Web Marketing

Google Analytics plays a pivotal role in empowering businesses' web marketing efforts, providing sophisticated analytical tools and flexible reporting capabilities. Though many companies have adopted this tool, they often find it challenging to fully utilize its extensive features for driving business outcomes. Understanding key metrics, dimensions, and the underlying data structures requires a level of expertise that can be daunting, leading to a common issue: while data accumulates within Google Analytics, it often goes underutilized. Many businesses struggle with merely reviewing data without being able to formulate actionable strategies.

The Game-Changer: TARS

To tackle these challenges, Mirogos has introduced a feature in TARS that allows for intuitive data exploration using natural language queries. For instance, users can simply ask questions like, "What was the reason for last month's low conversion rate?" and AI will swiftly analyze the relevant Google Analytics data, providing concise answers within seconds—no complex operations or prior expertise required.

Common Scenarios of Use

1. Marketing Teams: Request a review of the campaign's performance from yesterday through Google Analytics.
2. Website Managers: Ask which pages have a high bounce rate from mobile devices.
3. Executives: Inquire about the status of lead generation through the website this month.

Advanced Analysis Across Multiple Data Sources

Beyond just Google Analytics, TARS enables integrated analysis across a variety of data sources such as CRM, sales data, and advertising metrics. This capability helps businesses measure the ROI of their web marketing campaigns accurately and supports data-driven decision-making processes.

For example, a user can analyze how Google Analytics traffic data correlates with CRM data to determine which marketing channels are truly contributing to sales. This comprehensive analysis can enhance the strategic decision-making necessary for business growth.

Tailored Insights Based on Unique Business Metrics

TARS is not only equipped to handle generic queries but can also comprehend and analyze based on each company's specific business rules and terminology. Users might ask, "What is the effectiveness of the landing page for our flagship product A?" or "Analyze the engagement rate of our spring campaign page." This custom-tailored analysis ensures users get relevant and actionable insights aligned with their unique business objectives.

Moreover, TARS can handle follow-up questions that depend on the context of the conversation, allowing deeper insights to emerge naturally. For example, users may follow up with, "How does this compare to last month?" or "Which pages have particularly high bounce rates?" This conversational style of interaction simplifies the analytical process considerably.

Looking Ahead

Mirogos aims to extend its integration efforts beyond Google Analytics by connecting TARS with various marketing tools and data sources. The mission is to transform enterprise data from being merely informational to becoming strategic assets that drive quick decision-making and effective action.

For more information about TARS, visit TARS Service Site.

Contact Information

For inquiries regarding this press release, please contact:
Mirogos Corporation
Email: [email protected]
Septeni Holdings, Inc.
Public Relations Department
Email: [email protected]

Company Overview

Mirogos Corp: Digital marketing support services, headquartered at 27th floor, Sumitomo Realty & Development Shinjuku Grand Tower, West Shinjuku, Tokyo. Company URL
Septeni Holdings, Inc.: A holding company overseeing internet-based businesses, located at 30th floor, Sumitomo Realty & Development Shinjuku Grand Tower, Shinjuku, Tokyo. Company URL

Conclusion

The integration of Google Analytics with the TARS AI agent marks a significant advancement in facilitating data analysis for businesses. By making complex data easily accessible, Mirogos is empowering companies to harness the full potential of their digital marketing efforts.