Sazerac Partners with SIPMARGS to Expand Ready-to-Drink Margarita Brand Nationwide

Sazerac Acquires Equity Stake and Enhances SIPMARGS Distribution

Sazerac, one of the fastest growing spirits companies globally, has made headlines with its recent acquisition of an equity stake in SIPMARGS, a preeminent ready-to-drink sparkling margarita brand. This strategic move also marks the initiation of an exclusive distribution partnership aimed at propelling SIPMARGS into a national brand recognized and enjoyed by a broad consumer base.

Understanding the Appeal of SIPMARGS

SIPMARGS has established itself as a standout option within the ever-popular margarita category. Its ready-to-drink sparkling margaritas are crafted carefully, using premium tequila from Jalisco, real fruit juice, cane sugar, and sparkling water, creating a unique blend that speaks to quality and convenience. This innovative product is available in five exciting flavors: Classic, Mango, Coconut, Mezcal, and Spicy. With each can providing 5% ABV, only 130 calories, and merely 6 grams of sugar, SIPMARGS represents a lighter, more refreshing margarita experience that appeals particularly to health-conscious consumers.

Jake Wenz, the CEO of Sazerac, expressed enthusiasm about the collaboration, stating, “Margaritas continue to be one of the staple go-to cocktails consumers reach for time and again, and SIPMARGS' sparkling flavors offer something unique to the market.” He emphasized Sazerac's commitment to supporting SIPMARGS in leveraging its brand-building expertise to rapidly establish a national presence.

The Vision for Growth

The partnership promises a concerted effort to accelerate SIPMARGS' remarkable growth trajectory, fueled by its vibrant branding and socially relevant marketing strategies. Since its inception, SIPMARGS has garnered attention from a devoted fanbase, thanks in no small part to its association with popular social media figure Alix Earle and the Palm Tree Crew.

In the words of Earle, who has become one of the most vocal advocates for SIPMARGS since her investment, “Since becoming part of the brand, one of the most frequent inquiries from consumers has been about its availability in various cities.” The partnership with Sazerac is aimed at fulfilling this high consumer demand across the United States without compromising on quality or brand essence.

Justin Nabozna, CEO of SIPMARGS, stated, “We are excited to partner with Sazerac at this critical juncture of our growth.” He added that Sazerac’s scale and proven ability to support brands like SIPMARGS will be pivotal in advancing its reach.

Joining an Esteemed Portfolio

SIPMARGS will benefit significantly from being included in Sazerac's extensive global spirits portfolio, which features renowned brands such as Buffalo Trace Bourbon, Fireball Cinnamon Whisky, and several others. This partnership is reflective of Sazerac’s long-standing commitment to the spirits industry, rooted in a history of over 400 years and featuring more than 550 exceptional brands.

Final Thoughts

As SIPMARGS gets ready to accelerate its growth, the synergy expected from this collaboration holds great promise for not only introducing innovative cocktail experiences to a wider audience but also invigorating the entire ready-to-drink cocktail category. Both Sazerac and SIPMARGS look forward to a prosperous journey together as they aim to create a national sensation in the ready-to-drink margarita space.

To learn more about SIPMARGS, visit sipmargs.com. For insights on Sazerac, explore sazerac.com.