A New Haven for Matcha Lovers: MACCHA HOUSE Opens in Asakusa

Introducing MACCHA HOUSE Matcha Pavilion in Asakusa

On November 5, 2025, MACCHA HOUSE Matcha Pavilion will open its doors on Nakamise Street in Asakusa, promising a sensory adventure in the world of matcha. Operated by Create Restaurants, led by CEO Tatsuhiro Iinuma, this establishment aims to deliver an extraordinary "Wagataiken" or traditional Japanese experience centered around matcha, enchanting visitors who long for authenticity and flavor.

A Rich Tradition of Matcha

The rich offerings at MACCHA HOUSE feature high-quality Uji matcha sourced from Morihan, a historic Kyoto tea company founded in 1836. With an impressive array of matcha drinks and sweets, guests can immerse themselves in the exquisite aroma of freshly whisked matcha, indulging all five senses while savoring the moment in a tranquil yet inviting setting.

Signature Delight: Uji Matcha Tiramisu

One of the standout items on the menu is the melt-in-your-mouth Uji Matcha Tiramisu served in a fragrant hinoki (Japanese cypress) box. This special dessert perfectly combines the delicate bitterness of matcha with the gentle sweetness of mascarpone cream, delivering a luxurious taste experience that guests will crave again and again. Described as having a unique texture that melts in the mouth, this is undoubtedly a must-try for anyone visiting.

Try the Tea Ceremony: An Engaging Experience

Adding to the excitement, MACCHA HOUSE offers an interactive tea ceremony experience where guests can learn the art of whisking their own matcha using a chasen (bamboo whisk). With user-friendly video instructions provided, first-time participants can enjoy the process without worry. Matcha enthusiasts can choose from three premium selections of matcha, each providing a different balance of bitterness, umami, and aroma. Participants can tailor the preparation to their own preferences, creating a personal cup of matcha that will be uniquely theirs.

Fluffy and Chewy: Matcha Shiratama Mochi

Another delectable option is the matcha shiratama mochi, skillfully crafted on-site to achieve the perfect chewy texture. The deep green color and smooth surface are enticing, making it ideal for enjoying plain to appreciate the matcha's natural flavor. For those seeking additional sweetness, pairing the mochi with plenty of kinako (roasted soybean flour) and black syrup enriches the experience. Not only can guests enjoy this treat in-house, but it is also available for takeout, making it a perfect gift for family or a personal indulgence.

Store Information

- Store Name: MACCHA HOUSE Matcha Pavilion Asakusa Nakamise Street
- Location: 1F Hashimoto Building, 1-30-6 Asakusa, Taito, Tokyo, 111-0032, Japan
- Business Hours: 11:00 AM to 8:00 PM

(NOTE: Business hours may vary depending on the season and day of the week.)

- Access: 3 minutes on foot from Ginza Line Exit 1, and 4 minutes from Toei Asakusa Line Exit A4.

As matcha culture continues to thrive, MACCHA HOUSE is set to be a central hub for enthusiasts and newcomers alike, enriching the Asakusa experience with unforgettable flavors and a unique connection to Japanese tradition.