#China #Guangzhou #Home Fragrance #Canton Fair #Global Market

Home Fragrance Charms at the 137th Canton Fair

From April 23 to 27, Hall 19.1 in Area D of the Canton Fair Complex was transformed into a sensory delight, teeming with captivating displays and delightful fragrances. This year, Phase 2 of the 137th China Import and Export Fair, popularly known as the Canton Fair, highlighted the burgeoning home fragrance market, with exhibitors presenting a variety of candles, aromatic diffusers, and lifestyle decor that enchant visitors.

According to industry reports, the global home fragrance sector was valued at approximately USD 11 billion in 2024 and is anticipated to grow at a compound annual growth rate (CAGR) of 5.8%, potentially reaching USD 17.27 billion by 2032. As this market expands, Chinese companies are increasingly emerging as key players, skillfully blending innovative approaches with efficient manufacturing capabilities to cater to diverse international consumer preferences.

One standout at the Fair was Shanghai Outstanding Industry Co., Ltd., which is deeply immersed in fragrance development. CEO Michael Lu revealed that the company introduced 12 new product lines this season, demonstrating its commitment to research and innovation. The designs not only focus on functionality but also prioritize aesthetics, creating products that enhance the ambiance of any home environment. Lu noted, “Today’s consumers are more discerning, seeking fragrances that are organic, natural, and environmentally friendly.” This shift in preference led to the launch of their inaugural carbon-neutral home fragrance line, an industry milestone.

In a similar vein, Litbright Candle (Shijiazhuang) Co., Ltd. is also making strides through relentless innovation. General Manager Sophia Lee shared insights into their strategy, revealing that the company continuously develops new product lines while presenting them at the Canton Fair. She highlighted an increasing global demand that is not only expanding but is also becoming more refined. There is a notable surge in interest for scents inspired by fruits, wood, and even gourmand flavors.

The Canton Fair holds a significant position within the global fragrance economy, serving as a vital platform for Chinese manufacturers to reach international markets. With nearly two decades of participation, Lu emphasized the Fair's importance in attracting global buyers who are often seeking niche products. “At the Canton Fair, our products naturally resonate with buyers from around the world. It provides a unique opportunity for the right scent, design, and values to connect with the right customers,” he mentioned.

Lee echoed this sentiment, stating, “The Canton Fair has cemented its reputation as a premier venue for international buyers. For those in search of new and innovative products, it is always the foremost destination.” The persistence and dedication shown by fragrance-focused companies at the Fair illustrate how this event acts as a conduit between Chinese firms and global markets, forging lasting partnerships and establishing the groundwork for the fragrance industry's future growth.

In conclusion, the 137th Canton Fair not only showcased the latest innovations in home fragrance but also highlighted the evolving preferences of consumers worldwide. As exhibitors like Shanghai Outstanding Industry and Litbright Candle continue to push the boundaries of what home fragrances can be, it is clear that the sector is on the cusp of significant expansion. As the demand for sophisticated and sustainable fragrance solutions rises, events like the Canton Fair will remain central to the discussion and development of industry trends.