Amazing Lash Studio® Expands Amaze™ Concept in Tucson
Amazing Lash Studio® is taking a bold step forward in the beauty industry with its latest innovation, the Amaze™ concept. This avant-garde brand is now expanding into Arizona, inaugurating two locations in Tucson. The much-anticipated opening of Amaze at Park Place on August 8 marks a new trajectory in the landscape of beauty services that emphasizes lash-safe facials, appealing to a modern clientele and their diverse aesthetic needs.
Redefining Self-Care
The expansion of the Amaze brand signifies a significant evolution in beauty and self-care. In May, local residents received a sneak peek of the concept when the Amazing Lash Studio at 4811 E. Grant Rd. rebranded to Amaze. The reimagined studio boasts an enhanced service menu that argues for more than just lash extensions, offering cutting-edge wrap-around lash extension technology to enhance lash retention, along with advanced brow solutions and the signature lash-safe facials.
Owned by Tucson natives Autuam and Damon Safranek, Amaze is spearheaded by a dynamic duo with both leadership experience and business expertise. Autuam’s extensive background in guest service and retail management complements Damon’s business acumen, creating a powerful platform to launch this innovative beauty destination.
“Our clients value both convenience and quality,” Autuam states. “With the addition of lash-safe facials and our skincare services, we are better positioned to cater to their diverse beauty needs.”
To celebrate this milestone, both Tucson locations are offering enticing pre-launch specials. This initiative will culminate in a grand opening event in September, where local media, influencers, and guests are invited to experience Amaze's extensive services firsthand. Attendees can look forward to complimentary beauty services and live demonstrations showcasing the brand's luxurious offerings.
An Elevated Experience
Amaze's expansion draws from the success of earlier pilot locations in greater Denver and Colorado Springs. Amanda Clark, CEO of WellBiz Brands, Inc., expressed enthusiasm about bringing this transformative concept to Tucson. “Amaze is redefining beauty standards by providing a one-stop destination for lash, brow, and skincare services. Thanks to our collaboration with Sanitas®, clients no longer have to choose between premium skincare and lash extensions; they can enjoy both,” she asserts.
In conjunction with the rebranding, WellBiz Brands has enhanced its partnership with the award-winning skincare line Sanitas, introducing advanced facial treatments designed to foster visible results and boost confidence. Whether their clients are lash aficionados or simply seeking effective skincare solutions, the new protocols are meticulously crafted to nourish the skin without compromising lash integrity. Additional enhancements such as collagen and lip masks can also be integrated into both facial and lash services, enhancing the luxurious experience that Amaze aspires to deliver.
In the four weeks leading up to the studio's grand opening, new clients can take advantage of exclusive introductory pricing, enjoying a first facial for just $49 and a complete set of classic eyelash extensions for $79. Opting for both services allows them to experience the full scope of the Amaze brand for just $128, representing a savings of up to 60% when claimed through the Amaze brand website.
After the grand opening, clients can continue to enjoy special savings, which include a $49 facial and discounts of up to 50% off a lash starter set, further enticing them to visit the Amaze brand website to redeem their rewards.
About WellBiz Brands, Inc.
WellBiz Brands, Inc. is a leading franchise platform in the beauty and wellness sectors tailored to the affluent female market. Its portfolio boasts well-known brands, including Amazing Lash Studio®, Drybar®, Elements Massage, Fitness Together®, and Radiant Waxing®. The company has garnered national acclaim, featuring on various prestigious lists such as the Inc. 5000 Fastest Growing Companies and Entrepreneur's Franchise 500. For more information regarding their offerings, visit
WellBizBrands.com.