#USA #Orange 142 #Houston #Latin America #SMBs

Orange 142 Launches Emerging Markets Council

Orange 142, a prominent entity within Direct Digital Holdings (NASDAQ: DRCT), is stepping up its commitment to empower small and mid-sized businesses (SMBs) as it unveils its newly formed Emerging Markets Council. This innovative initiative is designed to aid SMBs in expanding their reach into diverse international markets, with an initial focus on Latin America, Mexico, and other Spanish-speaking regions.

A New Frontier for SMBs

With a mission to create pathways for SMBs to become significant players in the international market, Orange 142 emphasizes that venturing into global arenas, especially Latino markets, represents a substantial growth opportunity. Maria Vilchez Lowrey, Chief Growth Officer of Direct Digital Holdings, encapsulates this vision by stating that the council aims to equip SMBs with essential insights, resources, and culturally relevant strategies to thrive in these vibrant markets.

Culturally Attuned Strategies

Based in Houston—recognized as one of the most diverse cities in the United States—Orange 142’s Emerging Markets Council aims to develop effective marketing strategies that resonate culturally with target demographics. Under the leadership of Lindsey Wilkes, Senior Vice President of Business Development, the council will leverage the expertise of the company’s Hispanic and Spanish-speaking executives to inform its strategic direction. Special consideration will be given to regional dynamics such as multigenerational travel trends and the preferences of Gen Z consumers for immersive experiences.

Proven Success in Cultural Marketing

Historically, Orange 142 has navigated the landscape of connecting brands with Hispanic communities, having successfully elevated visibility and cultural relevance for brands in Mexico. A notable case involves their work with Travel Santa Ana, where their initiatives increased awareness and encouraged tourism to this vibrant locale. By executing a targeted digital campaign across major cities like Mexico City, Guadalajara, and Monterrey, they garnered over 3.5 million impressions and filled more than 68,000 website clicks—all while advocating Santa Ana as a must-visit cultural destination.

Commitments to Cultural Insights

The launch of the Emerging Markets Council emphasizes the company’s commitment to provide SMBs with data-driven market intelligence and tailored consulting services. By delivering culturally nuanced and data-optimized advertising campaigns, Orange 142 is positioned to help businesses foster meaningful connections with diverse audiences while enhancing their global footprint. Lindsey Wilkes articulately sums up this commitment by stating, “Expanding into international markets, particularly Latin America, is not just a strategic priority for 2025—it’s a chance to build lasting connections with multicultural audiences and transform local businesses into global brands.”

Looking Ahead

The council’s strategic approach will provide SMBs with a variety of tools ranging from market insights to creative solutions that are culturally aligned. The pledge is to help businesses navigate the multifaceted global market landscape by implementing fresh marketing strategies tailored to each unique audience segment they aim to connect with.

Furthermore, through the use of programmatic advertising and multicultural marketing insights, Orange 142 aspires to deliver effective results that resonate with multicultural audiences.

For additional details about the Emerging Markets Council and related international marketing initiatives, visit Orange 142's newly launched Spanish-language webpage. This initiative marks a significant step towards fostering inclusivity in global marketing efforts and empowering SMBs to discover and capitalize on international growth opportunities.

About Orange 142

Orange 142 is a digital marketing and advertising firm dedicated to serving marketers and agencies across the United States. As a division of Direct Digital Holdings, the firm is proud to be the ninth Black-owned company to go public. The organization's expertise lies in applying data-driven media strategies to accelerate reach and revenue growth for businesses of all sizes. With a focus on transparency and collaboration, Orange 142 is committed to ensuring clients achieve their unique advertising goals through tailored campaigns.

About Direct Digital Holdings

Direct Digital Holdings (NASDAQ: DRCT) operates cutting-edge advertising platforms that cater to both buy-side and sell-side clients. The company’s sell-side platform, Colossus SSP, connects advertisers with extensive reach across diverse media properties, while the buy-side platform, Orange 142, delivers substantial returns on investment through optimized solutions tailored for various industry sectors including travel, healthcare, and financial services. Together, these platforms generate billions of impressions each month across multiple channels, enhancing the advertising landscape significantly.