Nordstrom Launches Exclusive Nuna Pop-Up at NYC Flagship for Families

Nordstrom Rolls Out Nuna at The Corner

Nordstrom is thrilled to invite customers to the launch of Nuna at The Corner at their flagship store in New York City. This limited-time pop-up showcases an array of Nuna's premium baby products, including stylish strollers, car seats, and pet accessories. It’s not just a shopping experience but a celebration of family moments, designed particularly for parents and caregivers in and around New York.

A Unique Shopping Experience

Located conveniently at the corner of 57th and Broadway, Nuna at The Corner is part of Nordstrom's ongoing series of brand takeovers aimed at enhancing customer experience. Olivia Kim, the Senior Vice President of Creative Merchandising at Nordstrom, stated, "We're excited to launch Nuna at The Corner, providing expertly designed baby products to simplify travel and commuting for busy New Yorkers. We aim to create an environment where shopping for baby gear becomes enjoyable and less daunting."

To add to the experience, customers will have access to exclusive product experts who will help guide them to the best products tailored to their needs. The pop-up’s focus revolves around community education, also hosting various events throughout the week. Opportunities include informative community talks, specialized classes for parents, and interaction with experts who will address topics such as baby gear safety and product demonstrations.

Product Offerings

Among the impressive product lineup, the Nuna SWIV + PIPA urbn Travel System will make its debut. This travel system boasts the innovative SWIV stroller, which features 360° swivel wheels. This design allows parents to effortlessly navigate through busy settings. Additionally, for hands-on interaction, customers can test the stroller on an in-store experiential track that simulates real-world conditions.

The PIPA urbn car seat stands out as it comes with a groundbreaking baseless installation technology, utilizing pipaFIX™ rigid latch, enabling installation in mere seconds. Weighing just 7 lbs, this car seat caters to the fast-paced lives of parents needing to transition swiftly from stroller to taxi or ride share.

Community-Focused Approach

One of the core elements of Nuna at The Corner is its community-oriented initiatives. The pop-up will host 'Mommy Me' classes, aimed at fostering connections among new parents while providing them with crucial knowledge about baby care. Also featured will be sessions on passenger safety, consultation hours with sleep specialists, and yoga classes tailored for pre- and post-natal mothers, all designed to support the holistic well-being of families.

As Austin Hodges, Chief Marketing Officer of Nuna, remarks, "New York serves as the ultimate standard in iconic retail, leading with innovation and style. This collaboration between Nuna and Nordstrom epitomizes sophistication, quality, and trendsetting excellence."

The pop-up shop will be open to customers until March 2, 2025, offering both in-store shopping and online access at Nordstrom.com. Families will find a welcoming environment and a treasure trove of thoughtfully designed baby gear all in one place, aiming to weave the joy of parenting into every shopping experience.

About Nordstrom

Founded in 1901 as a shoe store, Nordstrom has evolved to provide a premium shopping experience, focusing on customer satisfaction since its inception. The company remains dedicated to serving customers seamlessly across its 350+ locations as well as digitally.

About Nuna

Founded in 2007 with Dutch origins, Nuna seeks to combine practicality with aesthetic appeal in baby gear, ensuring that each detail is carefully thought out for the convenience of modern parents. Their rich collection encompasses essential categories from car seats to in-home products, with Dutch design inspiring their innovative approach. Learn more about Nuna at nunababy.com.