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COLUMBUS® Craft Meats Launches New Entertaining Tray

COLUMBUS® Craft Meats, known for its premium salumi, has unveiled a new product aimed at making entertaining simpler and more enjoyable. The COLUMBUS® Entertaining Tray is designed specifically for hassle-free hosting, catering to the growing consumer demand for convenience during social gatherings.

As at-home gatherings trend upwards, many consumers are seeking solutions that not only impress but also reduce the stress involved in entertaining. According to recent research, a significant number of Gen Z and Millennials appreciate options that prioritize convenience while maintaining flavor and presentation. The COLUMBUS® Entertaining Tray provides exactly that—no preparation, minimal cleanup, all while ensuring a delicious spread.

Katie Yan, the brand manager for COLUMBUS® Craft Meats, emphasizes the shift towards convenience among consumers. She shared, “A third of consumers consider charcuterie boards essential for hosting. Additionally, over 35% prefer to purchase pre-made options.” This new offering makes it easier for anyone to enjoy and serve gourmet charcuterie.

The COLUMBUS® Entertaining Tray features a selection of COLUMBUS® Italian Dry Salame and COLUMBUS® Peppered Salame, expertly paired with white cheddar and gouda cheeses. This thoughtful curation saves hosts the effort of selecting individual pairings while still delivering robust flavors. Both types of salame are produced using high-quality pork, cracked black pepper, and a special blend of spices, complemented by burgundy wine. These ingredients create a distinctive richness and an aromatic profile that is sure to delight guests.

One standout feature of the COLUMBUS® Entertaining Tray is that it is gluten-free, catering to diverse dietary needs. Available in a 12-ounce tray with a recommended retail price of $15.49, it’s set to be stocked at select retailers across the nation, including Hy-Vee, Target, and Wakefern.

The response to this launch is anticipated with great enthusiasm as consumers lean towards products that simplify their hosting experience. As homes become more popular venues for gatherings, having ready-made, high-quality options like the COLUMBUS® Entertaining Tray can help transform an ordinary event into a memorable occasion.

With 2024 shaping up to be an exciting year for hosting, embracing convenience in food choices enhances not only the dining experience but also the joy of coming together with friends and family. The COLUMBUS® Entertaining Tray exemplifies this trend, firmly positioning itself as a go-to choice for modern hosts.

About COLUMBUS® Craft Meats

Founded in 1917 by Italian immigrants in San Francisco, Columbus Manufacturing, Inc. has established itself as a leader in premium salumi and deli meats throughout the United States. The company's legacy includes a commitment to crafting authentic products based on traditional recipes that accentuate the rich flavors found in quality meats.

COLUMBUS® is a proud member of Hormel Foods Corporation, a global branded food company devoted to sustainability and community engagement. For more details on their products, visit columbuscraftmeats.com.